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Ap gov chapter 11

QuestionAnswer
Public opinion the sum of individual attitudes about government, policies, and issues.
Focus group a small group of individuals assembled for a conversation about specific issues.
Scientific poll a representative poll of randomly selected respondents with a statistically significant sample size, using neutral language.
Sample subgroup of individuals from a larger population used to measure public opinion.
Random selection method of choosing all poll respondents in a way that does not over- or under-represent any group of the population.
Representitvte sample sample that reflects the demographics of the population.
Weighting procedure in which the survey is adjusted according 920 to the demographics of the larger population.
Sampling error margin of error in a poll, which is usually calculated to around plus or minus three percentage points.
Mass survey survey designed to measure the opinions of the population, usually consisting of 1,500 responses.
Enterance survey poll conducted of people coming to an event.
Exit poll survey conducted outside a polling place in which individuals are asked who or what they just voted for and why.
Benchmark poll survey taken at the beginning of a political campaign in order to gauge support for a candidate and determine which issues are important to voter
Tracking poll survey determining the level of support for a candidate or an issue throughout a campaign.
Random digit dialing the use of telephone numbers randomly generated by computer to select potential survey respondents.
Question order sequencing of questions in public opinion polls
Question wording phrasing of a question in a public opinion poll.
Created by: Akko
 

 



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