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What is Propaganda?
10 major techniques of propaganda
| Term | Definition |
|---|---|
| What is propaganda? | Information, especially of a biased or misleading nature, used to promote or publicize a particular point of view. |
| How many propaganda techniques are used? | There are ten major propaganda techniques. |
| Bandwagon | Encouraging people to think or act a certain way because other people are doing it. |
| Transfer | Making a product or idea seem better or worse because it is associated with something that already gives us positive or negative feelings (picturing them together in an ad). |
| Testimonial | A public figure or celebrity endorses a product or brand. |
| Glittering Generalization | Use of vague words or phrases to evoke powerful emotions (without conveying information). Links a person or idea to a positive symbol. |
| Name Calling | Attaching a negative symbol or attribute to the competition to create a negative opinion. |
| Plain Folks | The speaker presents himself as a regular person (“average Joe”) and can understand the audience’s feelings and concerns. |
| Card Stacking | Manipulating information by omitting facts and presenting only the good information about a product, idea, candidate, etc. |
| Fear | Playing on a person’s worst fears; warning that harm or disaster will result if a particular course of action is not followed. |
| Repetition | Repeating a power statement or word to emphasize or bring attention to the word or statement. |
| Emotional Appeal | Appealing to the emotions or feelings of the audience; evoking a strong positive or negative attitude toward a person, group, or idea. |
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