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S&E Marketing (4)

QuestionAnswer
All activities associated with the sale, distribution, and promotion of a sports or entertainment event. Event Marketing
Any combination of advertising, sales, promotion, publicity, and personal selling is called the Promotional Mix
Name one (1) of the three ways to determine a promotion budget Percentage of Sales, Competitive Parity, Objective-and-Task Method
Any paid promotion of an idea, good, or service by an identified sponsor Advertising
The type of advertising that has the goal of developing goodwill or a positive image Institutional Advertising
Radio is considered what type of media? Broadcast
Two types of sales promotions that offer some type of price reduction are: Coupons and Rebates
Giving away a trial version of a new product to potential customers is called a(n) Sampling Campaign
Items that are given away free with the purchase of merchandise are called: Premiums
A sales campaign where a participant must perform a task to win a prize is called a(n): Contest
What type of promotional method would include having the movie "Finding Nemo" put a toy in a McDonald's Happy Meal? Tie-In
An activity that promotes and communicates the image of the company to the public at large is called: Public Relations
A promotional item that can be sent to and used by the media such as fact sheets, videotapes and background info are called: Press Kit
A written document sent to the press that provides information and the who, what, where, when and why is called a(n): Press Release
Direct communication by a salesperson to potential customers is called: Personal Selling
The two types of personal selling includes Order Taking and __________________ Order Getting
Which step of the selling process includes looking for potential customers or "leads?" Prospecting
Created by: naalonz
 

 



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