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Social Media Ecom
| Question | Answer |
|---|---|
| Social Networking Platforms + Apps | •Most traditional form of social media • Considered “networking” platforms because they allow users to interact - Facebook, Twitter, LinkedIn, Youtube, Whatsapp, Instagram, Snapchat, Tiktok |
| Social Networking Platforms Newsfeeds are designed to | show off mix of text and visuals |
| What are the easiest platforms to start a social strategy?? | Social Networking Platforms - This is because they allow a business to test different content before branching out to content-specific platforms |
| Social Networking Platforms PROs | – Most prominently used forms of social media – Integrate well with scheduling tools like HubSpot, HootSuite, and TweetDeck – Capabilities for photo and video sharing |
| Social Networking Platforms CONs | – Links do not elicit as much engagement as photos and videos – Some platforms feature individual posts more than business posts in newsfeeds |
| Photo Sharing Platforms + Apps | Users can interact with tags, likes, comments, or direct messaging - Instagram, Pinterest, Vimeo, Youtube |
| What platforms are helpful for businesses that want to spotlight photos of food, goods, or products in a crisp, clean way? | Photo Sharing Platforms |
| What app is home to influencer marketing? | Instagram - This is because only verified users or accounts with over 10,000 users can share links in posts |
| What app is well-suited for e-commerce? | Pinterest - This is because it allows links directly to website or product |
| Photo Sharing Platforms PROs | – Help with brand awareness – Can show off visual content or product shots – Allows a business to experiment with visual or short video content |
| Photo Sharing Platforms CONs | – Upkeep may require a photo budget or dedicated production time – Some platforms require posting from a mobile app |
| Video Sharing Platforms + Apps | Level of video competition has increased - Youtube & Vimeo |
| What app has better SEO capabilities? | Youtube |
| What app is community driven? | Vimeo |
| Video Sharing Platforms PROs | – Videos can be longer than other social platforms – Website-linking capabilities – Often offer analytics and search optimization features |
| Video Sharing Platforms CONs | – May take more time and money to create – Require more backend tasks like SEO |
| Interactive Media Platforms + Apps | Allow photo and video sharing - Snapchat & Tiktok |
| What variety of unique interactive and highly experimental features are included in Interactive Media Platforms?? | – AR/VR filters, musical overlays, and interactive games |
| Companies that use Interactive Media Platforms tend to produce | high production-level content – Can include fan-curated content |
| Interactive Media Platforms largely focus on | the young age demographic |
| Interactive Media Platforms PROs | – Very creative and experimental – Help brands target Gen-Z – Allow a behind-the-scenes look at your brand |
| Interactive Media Platforms CONs | – Producing content could be expensive and time-consuming – Snapchat does not promote business accounts upfront • User will need to search for business – Limited to mobile and aren’t easy to use |
Created by:
kennedyspang