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Module 5
Question | Answer |
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Sally and Aamir’s company are celebrating a hard-won deal. Sally manages the team who created the product, and believes it was the high quality of the product that cinched the deal. Aamir manages the sales team, and he believes it was the long hours of wo | C. confirmation bias. |
Compare the way a novice and an experienced driver make decisions. The novice needs to rely on controlled processing, requiring focused concentration on a sequence of operations that require mental effort and are easily disrupted by any distractions. In c | B. rational and intuitive. |
The Gilbreths have a large family with 12 children. They need to pick a new car that will serve everyone, including 4 teenagers who are driving age or approaching it. Their criteria include safety, gas mileage, reliability, and seating for 14. They are fo | C. Weight the decision criteria. |
Meg is picking classes for college. She wants a career where she can help people, and she likes languages. She signs up for Arabic classes. In case this doesn’t work out, she also takes economics classes. Economics majors have more success getting jobs af | C. robust. |
Derek Muller of Veritasium offers a bet. He will flip a coin. On heads, you will win $10, and on tails, you will pay him $10. The expected value is $0, so the bet is fair. According to prospect theory, most people will Responses A. prefer not to take | C. reject this bet as too risky. |
In 2015, Walmart’s revenue fell for the first time in its 45-year run as a public company. Shoppers were fed up. They complained about dirty bathrooms, empty shelves, endless checkout lines, and impossible-to-find employees. Only 16 percent of stores were | A. evidence-based decision making. |
Frederick Corey, the vice provost of undergraduate education at Arizona State University, argues that colleges are driving by looking in the rear-view mirror. They use descriptive statistics on alumni to make policy about future students, so the data is y | B. predictive analytics. |
Happy Socks sells high-quality socks online. Potential customers go through a three-step process online to complete a sale. First, they find Happy Socks, usually through advertising—a Google ad, for example. Customers decide to click on the ad or not. Sec | C. a decision node |
Computer CORE offers computer education to adults. Volunteers teach the classes. When CORE needed to update the presentations, the executive director created a committee of teachers. Each teacher had taken unique approaches to the presentations. The teach | A. greater expertise, and group buy-in and support for the choices |
Suresh owns a shoe store, and he likes to give his employees a lot of say in management decisions. He’s deciding what styles to carry for the upcoming back-to-school rush, so he calls a meeting with his eight part-time employees to get their ideas. Three | B. groupthink |
You and some friends are on vacation, and you have just found out that a hurricane is approaching the island you are staying on. Your vacation group must decide between staying on the island or leaving immediately. The last flight leaves in one hour. The | B. command or autocratic style. |
Meetings to generate ideas favor first speakers. People hoping to look smart and productive will blurt out obvious ideas first. Everyone else then rallies around those ideas both internally and externally. The best thinking is often undeveloped. Professor | B. nominal group technique. |
What happens when a decision is made with incomplete information? a) The decision will be flawed or mistaken b) There will be analysis paralysis c) Biases will influence the choice d) A decision tree cannot be used | a) The decision will be flawed or mistaken |
Which of these is NOT a barrier to individual decision making? a) Cognitive biases b) External circumstances c) Having all relevant facts d) Time pressure | c) Having all relevant facts |
Which decision making style uses objective analysis? a) Avoidance b) Rational c) Intuitive d) Dependent | b) Rational |
What does the hindsight bias cause people to do? a) Avoid change and new ideas b) Assume good outcomes were predictable c) Become overly cautious in choices d) Refuse to make quick decisions | b) Assume good outcomes were predictable |
Descriptive analytics focuses on _____. a) Past performance b) Future predictions c) Real-time data d) Customer demographics | a) Past performance |
A decision tree is useful for _____. a) Simple choices with few options b) Choices made frequently c) Mapping complex decisions d) When minimal data exists | c) Mapping complex decisions |
What does a neutral referee do in group decisions? a) Makes the final decision b) Prevents idea sharing c) Sets ground rules d) Introduces bias | c) Sets ground rules |
The Delphi technique involves ______. a) Anonymous feedback b) Production blocking c) Shared responsibility d) Face-to-face discussion | a) Anonymous feedback |