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Fashio Midterm
280
| Question | Answer |
|---|---|
| Countries that are beginning to have retail prominence. | Emerging markets |
| This is merchandise that belongs to, and is sold exclusively at, one retail operation. | Private label |
| English translation “ready to wear.” | Pret-a-porter |
| The United Kingdom, United States, and France are the major fashion centers in the world. True False | True |
| Sustainable fashion is starting to attract more and more consumers. True False | True |
| Asia's most important country for fashion retailers is | Japan |
| Mobile retailing is advantageous because it uses | trucks as selling arenas |
| A joint venture is | shared ownership |
| The sale of pre-worn items is | continually gaining in popularity |
| The pop-up shop offers the retailer | low rents test-marketing low-cost operation All of these answers |
| Ownership provides for | the highest degree of control |
| Today's fashion merchants | customize merchandise mixes for their different stores |
| In Eastern Europe, a main high fashion city is | Kiev |
| The sustainable fashion concept is a part of the | green movement |
| The overseas retail expansion is due to | local competition the desire to generate more sales mobile usage All of these answers |
| Department stores expand through | branches |
| Regular presentations of special designer collections at lower price points is at | H&M |
| Multichannel retailing is comprised of | stores Internet selling catalogs all of these answers |
| Fashion goods retailing actually began with the | limited line store |
| The temporary retail operation is known as the | pop-up shop |
| The franchiser | is the actual owner of a franchised organization |
| The largest overseas fashion organization is | Inditex |
| Opportunistic buying is primarily used by | off-price ventures |
| The retail channel that provides the highest sales in multichannel companies is the | store |
| Spin-off stores | operate units under names that are different from the original |
| The printed catalog is now out of favor because of the digital catalog. True False | False |
| E-tailing is no longer attracting customers as it once did. True False | False |
| Physical, on-site stores | Brick and mortar operations |
| A new concept where retailers’ open shops for a limited period of time. | Pop-up shops |
| Companies that sell parts of their operations to outside investors. | Franchises |
| Demographics and psychographics are different concepts. True False | True |
| Maslow's Hierarchy of Needs remains important as a consumer assessment theory. True False | True |
| Less traditional dress in business was known as | casual Friday |
| Ethnic designers have impacted sales to minorities at | Kmart All of these answers Kohl's Target |
| Demographics is the study of | age groups occupations All of these answers geographic concentration |
| The largest segment of the population is | the working class |
| The purchase of a couture fashion is most often considered to be | emotional |
| Career clothing decline was due to | working at home |
| Trendy fashion purchases are usually made by | teenagers |
| The leading ethnicity in the United States by growth rate is | Hispanic |
| The upper-upper class represents about | 1 percent |
| The Self-Concept theory focuses on | other self All of these answers real self ideal self |
| Our money after taxes and living expenses, that is free for us to choose how to spend. | Discretionary income |
| The various figures such as income, locations, education, etc. | Demographics |
| A concept that includes how we see ourselves, how others see us, and how we would like to be seen. | Self-concept theory |
| Store location is dependent on | All of these answers the size of the trading area competition parking facilities |
| The world's largest trade association that conducts research is the | NRF |
| After the problem has been defined in the research process | gathering data is next |
| Secondary data is collected | before primary |
| Focus group panelists are comprised of | All of these answers the store's regular customers charge customers randomly chosen individuals |
| Advantages of traffic and fashion counts are | low cost All of these answers ease in organization little time to collect data |
| The last stage of the research process is | making the decision |
| Secondary data is taken from | company records questionnaires interviews All of these answers |
| Research indicates that automatic markdowns are | no longer used anywhere popular in small towns increasing in the retail arena waning as a merchandising concept |
| Research samples are | drawn from the customer base from all of these answers sources obtained from charge account customers taken from a potential group of shoppers |
| Focus groups must have a minimum of 20 participants. True False | False |
| Primary data is always a necessity in retail research. True False | False |
| A percentage of people researched in a survey. | Research sample |
| Information already available to use in research. | Secondary data |
| Data that is original and never used before | Primary data |
| A practice where a merchant’s merchandise mix is that of private and national brands. | Proportional philosophy |
| A brand pays rent for a certain amount of space to sell their goods. | Leased departments |
| This is when a company totally owns the name of another retailer for the purpose of opening stores in new areas. | Wholly owned subsidiary |
| The proportional philosophy in model stock development is the most common practice in retailing. True False | True |
| Price-cutting is eliminated with the use of private branding. True False | True |
| Private label acquisition comes from | wholly owned subsidiaries national brand manufacturers outside contractors All of these answers |
| The proportional philosophy in private branding | offers a mix of private and national branding |
| The "Store is the Brand" refers to | exclusive use of a private label |
| The very high prestige labels are often called | marquee labels |
| Marquee labels | are for the prestige seeker |
| The use of private brands | The use of private brands eliminates price-cutting helps to create customer loyalty continues to increase are true in all of these answers |
| National brands are promoted through the use of | print media broadcast media social networking All of these answers |
| Most major fashion merchants are | turning to creating private labels |
| Licensed private brands include | celebrity signatures entertainer involvement designer agreements All of these answers |
| Fair-trade pricing | no longer exists |
Created by:
Shimmergir