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S&E Marketing (1)

QuestionAnswer
What are the 4 Ps of marketing? Product, Price, Place, Promotion
Which P of the marketing mix includes anything offered to a market by the business to satisfy needs? Product
Which P of the marketing mix includes the amount customers pay and the value received? Price
Which P of the marketing mix is also called distribution? Place
Which P of the marketing mix is all about communication to potential and current customers? Promotion
The food offered by vendors at a game would be considered what P? Product
Selecting what arenas to use for a concert tour would be considered what P? Place
A radio sweepstakes to win tickets to a hockey game would be considered what P? Promotion
Telling ticketholders that they will be reimbursed for a rained out event would be considered what P? Price
Ticketmaster where you buy tickets for a show would be considered part of what P? Place
A hotel next to a convention center for a major car show would be considered part of what P? Product/Place
A sports star eating a Snickers bar on a commercial for candy would be considered part of what P? Promotion
Getting 5% off your purchase at Dick’s sporting goods with a ticket stub from a Bandit’s game would be considered part of what P? Price
The money that is left over after paying for all of your needs is called what? Discretionary or Disposable Income
The core standard of marketing that involves the best way to get a company’s product or services to customers is? Channel Management
The core standard of marketing that involves establishing and communicating to customers the value or cost of goods and services is? Pricing
The core standard of marketing that involves gathering and using information about customers to improve business decision making is? Marketing-Information Management
The core standard of marketing that involves developing, maintaining, improving, and acquiring products or services to meet customer needs is? Product/Service Management
The core standard of marketing that involves using advertising and other communication to distribute information about products and services is? Promotion
The core standard of marketing that includes any direct, personal communication with customers to assess and satisfy their needs is? Selling
The core standard of marketing that involves analyzing markets that a company wants to serve and determining how to compete in those markets is? Market Planning
Shared characteristics such as age, marital status, gender, ethnic background, income level, or education level are called? Demograhics
There is marketing OF sports/entertainment and marketing __________ sports/entertainment. THROUGH
The number of times per advertisement, game or show that a product or service is associated with an athlete, team or entertainer is? Gross Impression
Created by: naalonz
 

 



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