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Persuasive tech 2
| Examples | techniques |
|---|---|
| "How green is your green bag? " How green" is ... | a pun ; play on words ( double meaning) |
| "Think you're saving the planet?" | rhetorical question |
| "Over 8, 000 kilometres." | statistics |
| "3739 grams" | statistics |
| "500 years" | statistics |
| "green bag" ; "green bags"; | repetition |
| "unwanted" | emotive language (negative connotation) |
| "Polypropylene, a by-product of the oil-refining process" | fact |
| Where are your green bags being made? China" | generalisation |
| 3739 grams are used to produce "1 green bag" | fact |
| "Do people recycle unwanted green bags? No." | an appeal to guilt or to make people feel guilty/bad |
| "How long will they take to break down? 500 years." | an appeal to fear; shock tactics |
| "Think again!" | direct; authoritative language; instruction |
| "your green bags? | exclusive language |