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Propaganda

Types of Propaganda

QuestionAnswer
Bandwagon persuade everyone to do it
Testimonial someone famous endorses the product
Transfer Good feelings, looks, or ideas transferred to the person for whom the product is intended
repetition The product name or keyword or phrase is repeated several times
emotional words Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer
Name-calling Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.
faulty cause and effect Use of a product is credited for creating a positive result.
compare and contrast viewer is led to believe one product is better than another, although no real proof is offered.
Created by: skiermose
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