Those events and issues that concern the people at large, e.g., politics, public issues, and the making of public policies.

The complex collection of the opinions of many different people; the sum of all their views.

Those means of communication that reach large audiences, especially television, radio, printed publications, and the Internet.

People with whom one regularly associates, including friends, classmates, neighbors, and co-workers.

Any person who, for any reason, has an unusually strong influence on the views of others.

The instructions or commands a constituency gives to its elected officials.

Private organizations whose members share certain views and work to shape public policy.

Devices that attempt to collect information by asking people questions.

Polls that seek to read the public's mind simply by asking the same question of a large number of people.

A representative slice of the public.

A certain number of randomly selected people who live in a certain number of randomly selected places.

A sample deliberately constructed to reflect several of the major characteristics of a given population.

A means of communication; something which transmits information.

The public issues on which the people's attention is focused.

Short, sharply focused reports that can be aired in 30 or 45 seconds.

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Public Opinion

Term	Definition
public affairs	Those events and issues that concern the people at large, e.g., politics, public issues, and the making of public policies.
public opinion	The complex collection of the opinions of many different people; the sum of all their views.
mass media	Those means of communication that reach large audiences, especially television, radio, printed publications, and the Internet.
peer groups	People with whom one regularly associates, including friends, classmates, neighbors, and co-workers.
opinion leaders	Any person who, for any reason, has an unusually strong influence on the views of others.
mandate	The instructions or commands a constituency gives to its elected officials.
interest groups	Private organizations whose members share certain views and work to shape public policy.
public opinion polls	Devices that attempt to collect information by asking people questions.
straw vote	Polls that seek to read the public's mind simply by asking the same question of a large number of people.
sample	A representative slice of the public.
random sample	A certain number of randomly selected people who live in a certain number of randomly selected places.
quota sample	A sample deliberately constructed to reflect several of the major characteristics of a given population.
medium	A means of communication; something which transmits information.
public agenda	The public issues on which the people's attention is focused.
sound bite	Short, sharply focused reports that can be aired in 30 or 45 seconds.

Created by: ndsamson

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