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BUSINESS STRATEGY AN

BE

TermDefinition
business strategy long-term plan outlining a company's direction, objectives, and actions to achieve a competitive advantage
vision an aspirational description of what a company wants to achieve in the future
mission a statement that outlines a company's purpose and core values
goals broad, long-term aims that organizations work towards to fulfill their mission
objectives specific, measurable, achievable, relevant, and time-bound targets that support goals
core values fundamental beliefs that guide a company's behavior and decision-making
swot analysis a framework to assess a company's strengths, weaknesses, opportunities, and threats
tactics specific actions or steps taken to achieve objectives
competitive advantage a unique benefit that allows a company to outperform its competitors
long-term plan strategy that spans several years and outlines the company's direction and priorities
roadmap a visual representation of the steps and milestones in a strategy or plan
resource allocation the process of distributing resources to achieve objectives
decision-making the process of choosing a course of action from multiple options
strategic planning the process of defining a company's strategy and making decisions on resource allocation
key performance indicators (kpis) quantifiable measures used to evaluate the success of an organization in meeting objectives
Created by: LexyLessons
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