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persuasion language
| Term | Definition |
|---|---|
| Examples of persuasive language | are all around us: in advertising politics, editorials, and reviews. it is important to understand the techniques of persuasion so that you can identify and analyze them in use, but also so that you can utilize them in tour own writing and speech |
| Adjectives | are descriptive words used to add emphasis and to create and emotional response |
| Exaggeration | is the representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points |
| Evidence | is the facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief |
| Alliteration | is the repetition of initial consonant sounds in order to emphasize certain word and make them more memorable |
| Anecdotes | are short personal stories used to connect with the audience and add evidence or credibility to an argument |
| Asyndeton | is a figure of speech in which coordinating conjunction -for , and, nor, but, or, yet, and so that join words or clauses in a sentence into relationship of equal importance - are omitted (Ex: I came, I saw, I conquered) |
| Assertion | is when an idea is presented as fact without full explanation or evidence; it is used to assert authority and make claims sounds factual |
| Attacks | are when a speaker/writer addresses on opposing view or speaker and attacks their argument or character |
| Bias | is the presentation of only one side of an issue of an issue or viewpoint and is used to subjectively influence an audience |
| Connotations | is the idea or feelings that a certain word invokes and is used to create certain emotional response in an audience |
| ETHOS | Think "I'm the expert!" is the establishment of authority and reliability, and is used to gain the confidence and trust of the audience |
| Pathos (emotion or pity) | is feelings accentuated by experiencing love, hate, fear, etc. An appeal to emotion is used engage with an audience and create an emotional response |
| Denotation | is the literal dictionary meaning of a word |
| Diction | is an author or poets word choice |
| Figurative langauge | is used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid, and convincing |
| Generalization | is the inference that a claim is true for all people or majority and is used to speak to prevailing prejudices of an audience |
| Rule of three | is when group f 3 adjectives or phrases are used t make ideas more memorable |
| Jargon | is special words or expressions used by a profession or a certain group; it is used to signal expertise and establish credibility |
| Loaded words | are words charged with an underlying meaning or implication and are used to produce emotion in audience |
| Pronouns | are words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy |
| Logos (reason or facts and statistics) | is the power of the mind to think and form logically; it is used to appeal to the rationality of an audience |
| Repetition | is the reoccurrence of certain words or phrases and it is used to emphasize certain ideas, and make them more memorable |
| Rhetorical Questions | are statements which are voiced as questions but are not expected to be answered; they are used to imply certain answers and draw audiences to certain conclusions |
Created by:
rhys beck
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