click below
click below
Normal Size Small Size show me how
Chapter 6- Sociology
| Term | Definition |
|---|---|
| Big data | The rapid collection and analysis of enormous amounts of information by supercomputers |
| Cultural convergence | The flow of content across multiple media, and the accompanying migration of media audiences |
| Culture lag | A period of maladjustment when the nonmaterial culture is still struggling to adapt to new material conditions |
| Digital divide | The relative lack of access to the latest technologies among low-income groups, racial and ethnic minorities, rural residents, and the citizens of developing countries |
| Dominant ideology | A set of cultural beliefs and practices that help to maintain powerful social, economic, and political interests. |
| Gatekeeping | The process by which a relatively small number of people in the media industry control what material eventually reaches the audience. |
| Hyperconsumerism | The practice of buying more than we need or want, and often more than we can afford; a preoccupation of postmodern consumers. |
| Hyper-local media | Reporting that is highly local and typically Internet-based. Mass media Print and electronic means of communication that carry messages t |
| Narcotizing dysfunction | The phenomenon in which the media provide such massive amounts of information that the audience becomes numb and fails to act on the information, regardless of how compelling the issue. |
| Opinion leader | Someone who influences the opinions and decisions of others through day-to-day personal contact and communication |
| Social capital | The collective benefit of social networks, which are built on reciprocal trust. |
| Stereotype | e An unreliable generalization about all members of a group that does not recognize individual differences within the group. |