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Chapter 6- Sociology

TermDefinition
Big data The rapid collection and analysis of enormous amounts of information by supercomputers
Cultural convergence The flow of content across multiple media, and the accompanying migration of media audiences
Culture lag A period of maladjustment when the nonmaterial culture is still struggling to adapt to new material conditions
Digital divide The relative lack of access to the latest technologies among low-income groups, racial and ethnic minorities, rural residents, and the citizens of developing countries
Dominant ideology A set of cultural beliefs and practices that help to maintain powerful social, economic, and political interests.
Gatekeeping The process by which a relatively small number of people in the media industry control what material eventually reaches the audience.
Hyperconsumerism The practice of buying more than we need or want, and often more than we can afford; a preoccupation of postmodern consumers.
Hyper-local media Reporting that is highly local and typically Internet-based. Mass media Print and electronic means of communication that carry messages t
Narcotizing dysfunction The phenomenon in which the media provide such massive amounts of information that the audience becomes numb and fails to act on the information, regardless of how compelling the issue.
Opinion leader Someone who influences the opinions and decisions of others through day-to-day personal contact and communication
Social capital The collective benefit of social networks, which are built on reciprocal trust.
Stereotype e An unreliable generalization about all members of a group that does not recognize individual differences within the group.
Created by: annieharris11
 

 



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