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E-Commerce
quiz 2
Question | Answer |
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A set of planned activities designed to result in a profit in a marketplace. | BUSINESS MODEL |
8 BUSINESS MODEL | Core value, Competencies, Target Customer, Product and Services, Marketing, Management, Distribution, Cost and Distribution |
A business Model steps. | 1-organization 2-value proposition 3-goto market 4-targets 5-mission |
A document that describes a firm’s business model. | BUSINESS PLAN |
A business model that aims to use and leverage the unique qualities of the Internet, the Web, and the mobile platform. | E-COMMERCE BUSINESS MODEL |
provide integrated, hotel, conference center, and auto rental services at a single | Corporate online-booking solutions (COBS) |
Saves time and money for both job hunters and employers. | The Ideal Web Business |
One of the most important functions of Ideal Web Business | The ability to establish market prices and terms, as well as trends in the labor market. |
sharing economy, collaborative commerce, peer-to-peer consumption, mesh economy, we-commerce | Common phrases |
It provides the hardware, operating system software, networks and communications technology. | E-Commerce Enablers |
Set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.. | Industry Value Chains |
Set of activities a firm engages in to create final products from raw inputs. Each step in the process of production adds value to the final product. | Firm Value Chains |
Networked business ecosystem that uses e-commerce technology to coordinate the value chains of a group of firms. | Firm Value Webs |
integrating Web and mobile operations with traditional physical store operations | Omni-channel integration |
Refers to the ability of firms to survive as profitable business firms during a specified period. | ECONOMIC VIABILITY |
Digital network designed to coordinate the flow of communications among firms engaged in business together. | PRIVATE INDUSTRIAL NETWORKS – PTX |
EIGHT KEY ELEMENTS OF A BUSINESS MODEL | (VP-RM-MO-CE-CA-MS-OD-MT) |
Defines how a company’s product or service fulfills the needs of the customers. | VALUE PROPOSITION |
Describes how the firm will earn revenue, generate profits, and produce a superior return on invested capital. | REVENUE MODEL |
Market opportunity is usually divided into smaller market niches. | MARKET OPPORTUNITY |
Refers to the other companies operating in the same marketspace selling similar products. | COMPETITIVE ENVIRONMENT |
It is achieved by a firm when it can produce a superior product and/or bring the product to market at a lower price than most or all of its competitors. | COMPETITIVE ADVANTAGE |
The plan you put together that details exactly how you intend to enter a new market and attract new customer. | MARKET STRATEGY |
The plan that describes how the company will organize the work that needs to be accomplished. | ORGANIZATIONAL DEVELOPMENT |
Employees of the company responsible for making the business model work | MANAGEMENT TEAM |
(4) RAISING CAPITAL | (S-E-T-C) |
typically, an entrepreneur’s personal funds derived from savings, credit card advances, home equity loans, or from family and friends. | Seed capital |
short two-to-three-minute presentation aimed at convincing investors to invest. | Elevator pitch |
incubators, angel investors, commercial banks, venture capital firms | Traditional sources |
involves using the Internet to enable individuals to collectively contribute money to support a project. | Crowdfunding |
B2C MODELS | (ET-ComP-ConP-P-TB-MC-SP) |
B2B MODELS | (ED-EP-E-IC) |
Online retail store or online version of a traditional retailer | E-TAILER |
Single-channel e-commerce firms that generate almost all of their revenue from online sales. | Variations: E-TAILER a. Virtual merchant |
Companies that have a network of physical stores as their primary retail channel but have also introduced online offerings. | Variations: E-TAILER b. Bricks-and-clicks |
Established companies that have a national offline catalog operation that is their largest retail channel, but who have recently developed online capabilities. | Variations: E-TAILER c. Catalog Merchant |
Single- or multi-channel manufacturers who sell directly online to consumers without the intervention of retailers. | Variations: E-TAILER d. Manufacturer-direct (D2C) |
An online environment where people with similar interests can transact; share interests, photos, and videos; communicate with like-minded people; and receive interest-related information | COMMUNITY PROVIDER |
Offers customers digital content on the web, such as newspapers, magazines, books, films, television, music, games, artwork | CONTENT PROVIDER |
Variations: CONTENT PROVIDER | a. Syndication b. Aggregation |
Offers users powerful search tools as well as integrated package of content and services all in one place. | PORTAL |
Variations: PORTAL | a. Horizontal / General b. Vertical / Specialized c. Search |
Processes transactions for consumers that normally handled in person, by phone, or by mail. | TRANSACTION BROKER |
Builds a digital environment where buyers and sellers can meet, display products, search for products, and establish a price for products | MARKET CREATOR |
Companies that make money by selling users a service, rather than a product. | SERVICE PROVIDER |
B2B Business Models | 4 (ED-EP-EX-IC) |
A company that supplies products and services directly to individual businesses | E-DISTRIBUTOR |
A firm that creates and sells access to digital markets where participants transact for | E-PROCUREMENT |
An independent vertical digital marketplace where suppliers and commercial purchasers can conduct transactions for direct inputs. | EXCHANGES |
Industry-owned vertical marketplaces that serve specific industries. | INDUSTRY CONSORTIA |
Set of plans for achieving superior long-term returns on the capital invested in a business firm: that is, profit. | Business Strategy |
Five generic strategies | a. Product / service differentiation b. Cost competition c. Scope d. Focus / market niche e. Customer intimacy |
Service Industries: Two categories | transaction brokers & hands-on service providers |
Service Industries: Features: | a. Knowledge- and Information-Intense - makes them uniquely suited to e-commerce apps b. Personalization and customization - level differs depending on type of service |
E-commerce has transformed banking and financial services. | Online Financial Services |
5: Online Financial Services | a. Fintech (Financial Technology) b. Online Banking and Brokerage c. Online Mortgage and Lending Services d. Online Insurance Services e. Online Real Estate Services |
Applied to traditional financial services firms who are developing and implementing innovative technologies. | Fintech (Financial Technology) |
Top mobile banking activities include checking balances and bank statements. | Online Banking and Brokerage |
Early entrants hoped to simplify and speed up mortgage value chain. | Online Mortgage and Lending Services |
Most insurance not purchased online. | Online Insurance Services |
Early vision: Disintermediation of a complex industry | Online Real Estate Services |
have both physical presence and online offering, preferred than pure-online firms. | Multi-Channel Firms |
no physical presence, cannot provide all services that require face-to-face interaction. | Pure online firms |
sites that provide consumers with comparison shopping services, independent financial advice, and financial planning | Financial Portals |
the process of pulling together all of a customer’s financial (and even nonfinancial) data at a single personalized website | Account Aggregation |
One of the most successful B2C e-commerce segments. | Online Travel Services |
Online Travel Services: 2 subs | a. For consumers b. For suppliers |
more convenient than traditional travel agents (content, commerce, and customer service) | For consumers |
a singular, focused customer pool that can be efficiently reached through onsite advertising and promotions. | For suppliers |
Provide a free posting of individual resumes, plus many other related career services; for a fee, they also list job openings posted by companies | Online Career Services |
Online Career Services: 2 subs | a. Traditional recruitment tools b. Online recruiting |
classified and print ads, career expos, on campus recruitment, employment agencies (staffing firms), internal referral programs. | Traditional recruitment tools |
more efficient, cost-effective, reduces total time-to-hire - enable job hunters to more easily distribute resumes - ideally suited for Web due to information-intense nature of process. | Online recruiting |