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EPF Flashcard List 3
| Question | Answer |
|---|---|
| demand | the desire, willingness, and ability to buy a good or service |
| law of demand | the concept that people are normally willing to buy less of a product if the price is high and more of it if the price is low |
| utility | the amount of satisfaction one gets from consuming/using a good or service |
| the principle that our additional satisfaction, or our marginal utility, tends to go down as more units are consumed | a competing product that consumers can use in place of another, store brand or non-name brand products are examples of substitute goods |
| complementary goods | products often used with another product, peanut butter and jelly are complementary goods |
| demand elasticity | measure of responsiveness relating change in quantity demanded to a change in price, price changes directly affect quantity demanded |
| demand inelasticity | measure of lack of responsiveness relating change in quantity demanded to a change in price, price changes have little effect on quantity demanded, no matter the price, you must have the product |