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4.03

Sarah Miller

TermDefinition
Advertising Any paid form of nonpersonal presentation of ideas, goods, or services.
Personal selling: The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities.
Place: Marketing element focusing on considerations in getting a selected product in the right place at the right time.
Price: Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.
Product: Marketing element referring to what goods, services, or ideas a business will offer its customers
Promotion: A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
Publicity Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.
Marketing: The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Created by: sarahstealz
 

 



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