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CIT EP B3U04

EnglishSpanish
above the fold (adj) It is visible without scrolling down after the page has loaded.
ad product (n, c) It is an advertising opportunity such as a banner that is located on a website.
animated GIF (n, c) It is the combination of multiple GIF files in one advertisement to create animation.
campaign (n, c) It is an agreement between an advertising company and a client that outlines which types of advertisements are to be used, where they are to be placed, and how long they will appear.
click tracking (n, u) It is the process of counting and keeping track of the number of clicks an advertisement receives.
click-through rate (n, c) It is the ratio of clicked advertisements to the number of advertisements that are viewed.
commission (n, c) It is the amount of money charged by a website tor hosting advertisements.
CPC (cost per click-through) (n, u) It is a pricing model wherein rates are charged according to how many clicks an advertisement receives.
CPM (cost per 1,000 impressions) (n, u) It is a pricing model wherein rates are charged according to how many thousands of people view the advertisement.
frequency capping (n, u) It is the process of ensuring that a specific website visitor does not see the same advertisement an excessive number of times.
geo targeting (n, u) It is the process of showing advertisements in geographical areas where they are relevant.
hang (v) It is to prevent it from loading all the way.
Created by: ACV
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