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Unit 4 Practice 1
CVE4 Word Vault
| Words / Phrases | Meanings |
|---|---|
| Corporate accountability | company performance in non-financial areas |
| Financial drain | use up a lot of resources |
| Critical success factor | necessary elements to achieve the goals |
| Long-term viability | can survive over an extended period of time |
| Ethical behavior | moral code to guide actions |
| Cost-benefit analysis | a process businesses use to analyze decisions |
| Brand equity | consumer perception of a particular product or service |
| Competitive advantage | a favorable business position for a company |
| Market value | the price of which something can be sold |
| Bottom line | the final result that shows the net profit or loss |