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marketing

TermDefinition
Institutional promotion A type of promotion that aims to create a certain image of the company in the eyes of consumers; also known as corporate promotion
Patronage promotion A type of institutional promotion designed to promote a firm’s features or prestige
Primary product promotion A type of product promotion intended to stimulate demand for an entire class of goods or services
Product promotion A type of promotion that aims to persuade consumers to buy a good or service
Promotion A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
Public relations promotion A type of institutional promotion created to deal with controversial public issues that are related to a company or its products
Public service promotion A type of institutional promotion that informs consumers about noncontroversial issues that are in the public’s interest
Secondary product promotion A kind of product promotion intended to stimulate demand for a particular brand of product
Created by: arleneg
 

 



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