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3.03 vocabulary
Positive Business Relations
| Term | Definition |
|---|---|
| Competition | The rivalry between two or more business to attract scarce customer dollars |
| Corporate culture | The values and ideals that an organization encourages among its employees |
| Courtesy | Polite behavior good manners |
| Customer loyalty | The customer's perference for a business usally expressed in regular purchases from the business |
| Customer relations | All the activites a business engages in to interact with its customer |
| Customer servies | Activites and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| Customer-centric | Focused on customer needs and wants |
| Etiquette | Rules applying to acceptable behavior |
| FAQs | Frequently asked question used by businesses to answer questions on their websites or other marketing materials |
| Incentive | Something that will fulfill a customer's specific desire or need |
| Internal customers | The people (i.e., employees) who work cooperatively togetherto Achieve business goals |
| Patronage | Loyalty to a particular business |
| Proactive | Adapting to the enviroment in advance of the occurrence of event taking advantages of opportunities rather than reacting to problems |
| Productivity | The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs) |
| Respect | Regared or esteem |
| Target market | The particular group of customers a business seeks to attract |
| Touchpoints | Alll the oportunites that businesses have to connect with customers and reinforce their brand value |
| Word-of-mouth promotion | Promotion for a business provided by customers who tell others of their satisfaction with the business |