click below
click below
Normal Size Small Size show me how
business essential
303 positive business relations
| Term | Definition |
|---|---|
| competition | the rivalry between two or more businesses to attract scarce customer dollars |
| corporate culture | the values and ideals that an organization encourages among its employees |
| courtesy | polite behavior; good manners |
| customer loyalty | the costumer's preference for a business; usually expressed in regular purchase form the business |
| customer relations | all the activities a business engages in to interact with its costumers |
| customer service | activities and benefits provided by a business to is costumers to create goodwill and costumer satisfaction |
| customer-centric | focused on costumer needs and wants |
| etiquette | rules applying to acceptable behavior |
| FAQs | frequently asked questions; used by businesses to answer questions on their websites or other marketing material |
| incentive | something that will fulfill a customer's specific desire or need |
| internal customers | the people who work cooperatively together to achieve business goals |
| patronage | loyalty to a particular business |
| proactive | adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems |
| productivity | the amount and the value of goods and services produced (outputs) from set amounts of resources |
| respect | regard or esteem |
| target market | the particular group of customers a business seeks to attract |
| touchpoints | all the opportunities that business have to connect with customers and reinforce their brand value |
| word-of-mouth promotion | promotion for a business provided by customers who tell others of their satisfaction with the business |