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DMS prac questions
| Question | Answer |
|---|---|
| Key Results are also sometimes referred to as: | Key Performance Indicators (KPIs) |
| Which of these Key Results demonstrates the SMART Criteria for the following Objective: "improve our social media site" | Increases followers on Instagram by 25% by the third quarter |
| In the Inbound Methodology of marketing, marketing professionals aim to: | give customers relevant info throughout their buyers journey |
| when putting together a buyer persona, it's important to interview people that work at your organization in order to reflect their demographics and psychographics in the persona document | false |
| In sales and marketing, what is a "lead"? | an engaged and potential customer |
| The consideration stage of the buyers journey correlates closely with which stage of the Inbound methodology's flywheel model? | Engage |
| The main reason for not sharing my existing content on all of my available channels is: | every piece of content might not resonate with everyone in my organization's target audience, so it's best to customize what I share on an audience's preferred communication channels |
| organice placement refers to | non-paid promotion |
| In email design, the AIDA model is expressed as an inverted pyramid and says that: | an email design should funnel someone's attention down to the desired action and goal of the email |
| If you already have a customer's email address, and you're inviting them to an event to come check-out your business/ product in person, what stage(s) of the buyers journey are they likely in? | consideration and decision |
| In email design, it is important to remember that emails will render differently according to: | the email client a recipient uses and the type of device a recipient uses |
| You're an online retailer, and when someone purchases a product, their email is part of their contact info. You later send a marketing email to this list, what consent do you have? | implied |
| To be compliant with CAN-SPAM email laws, your marketing emails must have a footer that contains the following" | unsubscribe link and physical address |
| what does the "where" in the 5 W's of email creation stand for: | where someone will be reading your email in regards to device |
| what's the average character length that will show up in a subject line on a mobile device | 41-50 |
| how to know how many backlinks you need to show up amoungst search engine results in a page: | find the average of all backlinks |
| which segments is the furthest down the buyers funnel | email to people who attended webinar |
| which of the following is an example of a high conversation page on a website | special offers page |
| to come up in search results, a sound strategy would be to create a piece of content that is really different and unique | false |
| in guest blog, links that are included towards the top of the blog page pass on more of this | authority |
| identify a type of content piece that would belong in the consideration stage of the buyers journey for a bakery | a page on the website featuring the organic ingredients used in the bakery and where they're sourced from |
| search engine first finds a website by | crawling it |
| when should an organization use SEO strategy to focus more on publishing relevant content | when the organization is mentioned frequently online |
| what are the three stages of the buyer journey | awareness, consideration and decision |
| how does content fit into the inbound methodology | by creating content pieces that follow the buyers journey through the different phases of the flywheel |
| what is a flywheel? | a way of visualizing your company that emphasizes the relationship between customer happiness and company growth |
| the Flywheel will replace all funnels in your company | false, flywheel gives you a larger context to put your funnels into and aligns all teams around company growth |
| why is the inbound methodology represented as a circle | -the circle represents the flywheel that drives your company's growth |
| what is a buyer persona | a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses |
| when creating a buyer persona, you should get input form as many departments as possible | true |
| when is the work of creating the persona finished? | never. you should update your personas on an ongoing basis |
| which of the following is the MOST impactful to effectively tell your business' story | a mission with supporting values, will help you potential audience better understand your business' purpose |
| according to Simon Sinek, people care most about | why your business does it |
| which of the following is NOT needed to create an effective story that resonates with your audience | use charts and graphs to prove your results (less human, human=trust) |
| fill in the blank: a content creation framework should be: | repeatable, organized, agile |
| why is naming a system useful in content creation | it's an easy way to organize content |
| have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient | false, have your content reviewers make suggestions by tracking changes as opposed to making edits directly |
| what does SMART stand for in SMART goals | specific, measurable, attainable, relevant, timely |
| If you take the time to do a comprehensive content audit, there's no need to perform an event-based audit | false, doing an event based audit is always helpful, as it'll account for upcoming initiatives that may need content created for them |
| Before you can identify the buyers journey, you need to first know your... | buyer personas |
| effective content marketers consume content form a wide variety of places as opposed to sticking to content specific to their industry | true, consuming content from a wide variety of places can help you come up with ideas for content creation |
| which of the following is helpful to generate ideas for content using google search engine results page | autocomplete functionality, related searches section, people also search for box |
| which of the following is an example of a helpful platform where you can see which content has the best social media perfomance | BuzzSumo |
| at a minimum, to create an effective top cluster, you need to link | all relevant subtopics to your pillar page |
| when creating content you should... | keep audience in front of mind and keep search engines in front of mind |
| whats an example of a specific topic | Marketing automation strategies, a specific topic should bring context to your broad topic |
| which of the following can help you optimize your organic promotion on social media | write custom messaging for each post, audiences across social media channels are different. Writing custom messaging for each post will help you optimize your performance |
| which of the following can you do with paid advertising | Remarket to previous website visitors. Paid advertising allows you to create ads that target previous website visitors |
| experimenting with new promotional channels can help you improve and scale your content promotion | true, experimenting with new ideas and finding new channels can help you expand your content's reach and improve your long-term content promotion strategy |
| You’re trying to rank for one of your target topics contains a long, canonical piece of written content. When you research what’s ranking, search results are videos. Which of the will give your website best chance of ranking for this topic? | Create a video about that topic, add it to your existing written page. Serving up mostly videos on page one for this particular topic, you’ll want to have a video in there – but that doesn’t mean having written content to supplement it won’t help. |
| all of the following are true about inbound links Except: | inbound links DON'T help your engine optimization |
| when it comes to guest authoring on websites, which domain authority tier should you strive to write for | 21-70 |
| the more relevant your website is to the site you want to write for, the better from an SEO perspective | true, writing for websites similar to your site improves the value of your search optimization efforts |
| which social channel makes the most sense when researching about contacts and their role at a company | |
| all of the following are things to do in a guest blog outreach email except | Give them at least five guest blog ideas to choose from. The more, the better, as you should only offer a few guest blog ideas |
| what should you include in your guest author bio | An inbound link back to your website, Something interesting about yourself, A validation point |
| what is the definition of an email marketing strategy | A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. |
| True or false? Email marketing is about having a conversation with the person you’re sending to. | true, Email marketing is all about having a human and helpful conversation with the people you’re sending to. |
| Fill in the blank: In an email marketing strategy you bring together the right content to the right audience ______________. | at the right time equals success, Sending content to the right audience at the right time equals success. |
| There are three best practices for creating a successful segmentation strategy. One best practice is having a clean and organized database, and another is understanding implicit and explicit data. What is the third? | Collecting the right information, Collecting the right information will help you fuel successful segments. |
| If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? | Information gathered from user behavior |
| What is a contact property? | A contact property stores information about an individual contact. |
| There are two main themes when creating high performing emails. One of these is selecting the right goal for your email. What is the second? | Optimizing each part of your email to drive the conversions toward that goal, Optimizing each part of your email to drive the conversions toward that goal is the second theme of creating high-performing email. |
| With subject lines, shorter is better. What is the average character length that will appear on a mobile device? | 41-50 characters |
| True or false? To be compliant with CAN-SPAM law you only need to include your physical address in your footer. | False |
| To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion? | The open and the click |
| When using the Five W's to help you set goals for your emails, what is the most important question that you ask? | why, most important question and it relates back to the overall theme that setting the right goals for your emails. |
| What is behavioral email? | The practice of sending automated, targeted emails to your contacts based on the historical interactions they've had with your company across channels |
| What are the three foundational pieces of a lead nurturing strategy? | It’s a timely, efficient, and targeted approach. |
| What is the definition of lead nurturing? | The process of building relationships with your prospects with the goal of earning their business when they’re |
| When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts. | Verifiable permission |
| What is graymail? | Email you technically opted in to receive but don't really want anymore. |
| True or false? Are there three levels of opting in types? | true, opt in, opt out, neutral |
| What are the three ways to look at your contacts list through? | Sources, permissions, expectations |
| What is the definition of email deliverability? | The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes |
| There are three key areas of analyzing your emails. Two of them are individual email metrics and return on investment. What is the third? | Whole email marketing channel metrics - aka other area you want to analyze. |
| True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email. | true |
| What is an email clickthrough rate? | The percentage of people who clicked on a link in your email after opening it |
| What is the definition of analysis? | The detailed examination of anything complex in order to understand its nature or to determine its essential features |
| Running search ads for your brand keywords will help you: | Protect your brand from your competition’s ads - If you aren’t running ads for your brand keywords, your brand is vulnerable to losing qualified traffic to your competition. |
| Fill in the blank: A keyword set to ______ displays your ad when the search term contains any or some combination or variations of the words in your keyword, in any order. | broad match -will serve your ad to the widest number of variations of your keyword and is the default setting in Google Ads. |
| Which of the following search advertising best practices will help you create an engaging ad experience? | Align your landing page to the copy of your ad. -Showing how well you can match your ad copy to your landing page will help you create an engaging ad experience. |
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