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Brand Marketing
Vocabulary Revision
| Term | Definition |
|---|---|
| track record | all the achievements or failures that someone or something has had in the past |
| search terms | a word or combination of words or characters entered into a search engine |
| response rate | the number of people who answer questions in a survey |
| profit | the portion of the income that remains after subtracting that company's expenses |
| revenue | the total income a business generates through its sales |
| demand | a need for something to be sold or supplied |
| incentive | something that encourages a person to do something |
| commitment | a promise or firm decision to do something |
| deficiency | a state of not having, or not having enough, of something that is needed |