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Advertising KeyTerms

1st Year English

TermDefinition
Visual Photos, cartoons, sketches, logos, graphics, colours and typography.
Target Audience The group at whom an advertisement is aimed.
Copy Writing or text in an ad.
Caption Text attached to a visual such as a photo or a diagram that helps us to 'read' that visual in a particular way.
Logo Sign or symbol that identifies a particular brand, company or organisation.
Colour Has a subtle effect on the audience's response to the ad.
Brand Name Identifies the product or the company that made it.
Buzz Words Words to create a positive impression of a product; often includes superlatives or other persuasive adjectives.
Endorsement When famous people use or speak favourably about a product.
Superlatives Ads are rarely humble, and these words say that the product is the best.
Comparatives Words used to make the product more appealing.
Imperatives Words to get you moving, giving or buying e.g Buy Now!
Headline A single word/phrase/sentence frequently in large, bold type.
Slogan A catchy, memorable phrase about a product.
Typography The size and design of the types used in copy/headline.
Montage A number of visuals assembled together to give a clearer impression.
Created by: Sarah C. Lynch
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