Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Advertising KeyTerms

1st Year English

TermDefinition
Visual Photos, cartoons, sketches, logos, graphics, colours and typography.
Target Audience The group at whom an advertisement is aimed.
Copy Writing or text in an ad.
Caption Text attached to a visual such as a photo or a diagram that helps us to 'read' that visual in a particular way.
Logo Sign or symbol that identifies a particular brand, company or organisation.
Colour Has a subtle effect on the audience's response to the ad.
Brand Name Identifies the product or the company that made it.
Buzz Words Words to create a positive impression of a product; often includes superlatives or other persuasive adjectives.
Endorsement When famous people use or speak favourably about a product.
Superlatives Ads are rarely humble, and these words say that the product is the best.
Comparatives Words used to make the product more appealing.
Imperatives Words to get you moving, giving or buying e.g Buy Now!
Headline A single word/phrase/sentence frequently in large, bold type.
Slogan A catchy, memorable phrase about a product.
Typography The size and design of the types used in copy/headline.
Montage A number of visuals assembled together to give a clearer impression.
Created by: Sarah C. Lynch
Popular English Vocabulary sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards