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Marketing Strategies

TermDefinition
recognisable rozpoznawalny
public relations stosunki między firmą a klientami
market leader lider na rynku
brand image wizerunek marki
market share udział na rynku
cold calling akwizycja przez telefon, dzwonienie do nieznanych klientów
leaflet ulotka, broszura
exhibition wystawa, pokaz
advertise reklamować, ogłaszać
Search Engine Optimisation (SEO) optymalizacja dla wyszukiwarek internetowych, pozycjonowanie
Pay Per Click płatność za pojedyncze kliknięcie w link przekierowujący na stronę internetową reklamodawcy
beyond the pale nie do przyjęcia
elaborate złożony, skomplikowany
stunt wyczyn kaskaderski
align with something zgadzać się z czymś, poprzeć kogoś
sit well with somebody odpowiadać komuś, pasować komuś
-backed przyrostek używany do tworzenia przymiotników o znaczeniu "wspierany, popierany przez kogoś lub coś"
Guerilla marketing marketing partyzancki/niekonwencjonalny np. wlepki, na murach itp.
product placement lokowanie produktu
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