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Chapter 4 - iSpeak
Vocabulary
| Question | Answer |
|---|---|
| audience analysis | discovering as much as possible about an audience for the purpose of improving communication |
| conventional wisdom | the popular opinions of the time about issues,styles,etc. |
| demographics | gender, composition,age,ethnicity,economic status,occupation,and education |
| co-cultures | groups that are similar to the larger culture but are distinguished by background,beliefs,and behaviors |
| world view | the common concept of reality shared by a particular group of ppl |
| observation | listening and watching |
| interviews | inquiries about your audience directed at any audience member |
| questionnaires | surveys of audience opinions |
| open-ended questions | similar to questions on an essay test that use an explanation and not a yes or no answer |
| closed-ended questions | question that only has a yes or no answer |
| degree questions | ask to what extent a respondent agrees or disagrees w/a statement |
| audience adaptations | making the message appropriate for the particular audience by using analysis and applying its results to message creation |