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Chapter 4 - iSpeak

Vocabulary

QuestionAnswer
audience analysis discovering as much as possible about an audience for the purpose of improving communication
conventional wisdom the popular opinions of the time about issues,styles,etc.
demographics gender, composition,age,ethnicity,economic status,occupation,and education
co-cultures groups that are similar to the larger culture but are distinguished by background,beliefs,and behaviors
world view the common concept of reality shared by a particular group of ppl
observation listening and watching
interviews inquiries about your audience directed at any audience member
questionnaires surveys of audience opinions
open-ended questions similar to questions on an essay test that use an explanation and not a yes or no answer
closed-ended questions question that only has a yes or no answer
degree questions ask to what extent a respondent agrees or disagrees w/a statement
audience adaptations making the message appropriate for the particular audience by using analysis and applying its results to message creation
Created by: colinpower3
Popular English Vocabulary sets

 

 



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