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Victoria's Voc.

Advertising Vocabulary

TermDefinition
Slogan A short, memorable phrase
Brand A name, design, symbol or any other feature that distinguishes one company's product from another's
Positioning Ideas regarding what a product does and who it is designed for that guide advertising decisions
Demographics The study of populations; segmenting population into groups based on age, gender, location, income, etc.
Target audience Specific group(s) of people that media producers or advertisers want to reach
Logo A symbol that identifies a product or brand
Persuasion The act of convincing someone of a fact or idea
Propaganda Information or ideas spread to change beliefs or attitudes toward a cause, group or institution
Psychology The science of how we think and behave
Advertising Calling attention to a product using paid announcements
Credible Believable
Created by: VictoriaScutari
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