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Digital Tranz
| Question | Answer |
|---|---|
| 3 key insights on the strategic value of blockchain | 1. BC doesn't have to be a disinter mediator to generate value. 2. Short term value will be in reducing costs not transformation 3. Still 3-5 years of feasibility at scale |
| Best uses for blockchain | Financial, government, healthcare |
| Where to compete in blockchain | Focus on specific, promising use cases that identify true pain points of customers that can be solved through blockchain. |
| How to compete | Optimize strategy based on market position and ability to influence standards and regulatory barriers |
| Convener | Toyota set up Blockchain Mobility Consortium |
| Attacker | PowerLedger |
| Importance of Facebook Apps | They are critical platforms for doing business, arranging medical care, conducting virtual classes, carrying out political campaigns, responding to emergencies and much, much more. |
| Facebook as a public utility in | Latin America, India and Africa |
| FTC filed __? | an antitrust lawsuit against the company, accusing it of being a monopolist that acquired Instagram and WhatsApp to secure its dominance. European Union policymakers are drafting sweeping regulations that would crimp the company’s power. |
| Frances Haugen | Whistleblower who showed Facebook knew the company was bad for the image of teenager girls. |
| Consequence of FB's size | More people are affected when there are technical lapses. Led to calls in more oversight of the biggest tech platform. |
| Signal | Rival to WhatsApp, based in Brussels. |
| Haugen testimony | "Big Tobacco" moment for the technology industry. Believes the company harms children, stoke division and weaken democracy. Showed that FB executives misled the public and couldn't be trusted. |
| Mobile Payment | Fastest growing alternative payment method |
| Universal Proximity Mobile Wallet | PayPal, Apple Pay, Google Pay |
| Branded Store Proximity Wallet | Can be used only at a single merchant |
| p2p mobile payment apps | Used among individuals who have the same app |
| Near Field Communication | Short range wireless technology used to share information among devices within 2 inches of each other. (Initiator and target device) |
| Blockchain | Technology that enables organizations to create and verify transactions on a network nearly instantaneously without a central authority |
| Blockchain System | Transaction processing system that operates on a distributed and shared database (peer to peer p2p) rather than a single organizations database. Distributed ledger. |
| Blocks | Growing list of records. Has a timestamp and link to previous block. It cannot be altered. |
| Cryptography | How records are protected and verified. |
| Benefits of BC | Encryption and authentication of users ensures only legitimate actors can enter information and only validated transactions are accepted. Can reduce costs. Simplicity/Security. |
| Smart contracts | Computer programs that implement the rules of governing transactions between firms. |
| Cryptocurrency | Digital asset that works as a medium of exchange using cryptography. Bitcoin is the most prominent example. Completely decentralized and anonymous. |
| Satoshi Nakamoto | creator of Bitcoin. Emerged after financial crisis. |
| Hash | cryptographic string (collection of data that is smashed down) that makes up the block . Has timestamp and transaction data. |
| Omnichannel | denoting or relating to a type of retail that integrates the different methods of shopping available to consumers (e.g., online, in a physical store, or by phone). |
| November 11 | Single's Day in China. Largest online shopping day in the world. |
| Alipay | Alipay is a third-party mobile and online payment platform, established in Hangzhou, China in February 2004 by Alibaba Group and its founder Jack Ma. |
| Cookies 2021 | In affiliate marketing one task that cookies manage is to remember the link or ad clicked, the date and time of the lick, they can be used to remember what kind of websites or content you like most. Affiliate marketing relies on is a first-party cookies. |
| GDPR | General Data Protection Regulation similar to CCPA (California Consumer Privacy Act) to protect customer's privacy and data |
| Length of new cookies | 7 days. Makes ROAS (Return on Advertising Spent) is going to be much lower because you only have 7 days. |
| Beacons | Small, wireless transmitters that use low-energy Bluetooth technology to send signals to other smart devices nearby. connect and transmit information to smart devices making location-based searching/interaction easier and more accurate. (Sephora/Nordy) |
| Reasons Google glasses failed. | Poor design, too expensive, too early. |
| Podcasts | A new way to do marketing and customers are very loyal |
| The 4th Industrial Revolution (4IR) | Fusion of advances in (AI), robotics, the (IoT), genetic engineering, quantum computing, and more. ... The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. |
| Future commodity for businesses in the future | Personal data. Data is a method of control. |
| Mining | The audit process |
| Nodes | Any computer that runs a Bitcoin implementation/stores the blockchain. Nodes validate each block/transaction before adding them to the blockchain. This sharing occurs over a p2p network; each node connects directly to several other nodes and shares data. |
| RFID | “radio-frequency identification” and refers to a technology whereby digital data encoded in RFID tags or smart labels (defined below) are captured by a reader via radio waves. |
| Blockchain in luxury fashion | Digital tracker leads to increased transparency. Allows us to see counterfeit goods that are missing the physical-digital link as are any attempts to divert goods. |
| Distributed ledger technology | DLT hasn't received the hype of blockchain. DL is a database that is decentralized, eliminates need for central authority to authenticate= appealing. Technology is same, difference is the brand. Blockchain is the type of DL. Are they the same IT DEPENDS |
| consensus models | Tests that let users into the system and how they prove themselves as network members. |
| Blockchain early adopters | 2016: UBS, PWC, IBM and Microsoft |
| NFT | (Non-fungible token) is about owning the original file. Means non-replaceable like the Mona Lisa. |
| Webvan | Disruption example. 1997 was the first e-grocery store. It was the largest dot-com flop in history. The market wasn't ready they didn't educate the customer to adopt this new technology. |
| IOT | Internet of Things. Connection between things such as smart devices, machines etc. Such as Alexa and smart coffee machine. Sensors, RFID, chips etc. US is first then China in ranking |
| IOD | Internet of Data. Big Data. Smart Cities, see data about traffic, people going to the hospital, COVID-data. |
| IOS | Internet of Service. Logistics, delivery, tracking things and document |
| IOP | Internet of People. Social Media, email exchanges, dating apps |
| CPPS | Cyber Physical Production Systems: heart of the 4.0 e. Blurs boundaries of the analogic world btwn. real/virtual. Combo of hardware/ software systems. Online network of social machines (social media) RFID was the 1st example of this type of technology. |
| 1360x | an investor-oriented platform that calculates monetary values for companies’ non-financial externalities. The venture, I360X uses data-gathering technologies such as “cognitive” search engines that can use artificial intelligence to tag data sets. |
| Impact Weighted Accounts Initiative led by George Serafeim, | aim is to produce line items on financial statements that “supplement the statement of financial health and performance by reflecting a company’s positive and negative impacts on employees, customers, the environment and the broader society”. |
| Aura | OTB joins LVMH-led Platform which will allow consumers to follow a product life cycle by accessing a sort of digital database storing information in a way that it cannot be changed, tampered with or hacked. |
| About You | Fastest growing e-commerce companies in Europe. As a fashion and technology corporation the ambition is to digitalize the classic shopping stroll by creating a personalized shopping experience on the smartphone. Uses influencer marketing. |
| Confirmation email for newsletter | Make sure you have a clean data base. Mail doesn't go to spam. |
| 3rd party newsletter marketing | An ad placed as a banner on top of newsletter to acquire new customers. |
| Bitfinex | Largest Bitcoin exchange in the world. |
| Mt. Gox | Largest BC hack to date. Japanese based, people lost their money with no refund. |
| Bitcoin uses a lot of ... | Energy! Size of Switzerland of 0.3% of the world's total energy. |
| Cryptocurrency that is not Bitcoin | Bitcoin makes up 70% of the total and the rest is called "altcoin" Ex: Ethereum, Ripple, Zcash, LiteCoin, Monero, Bitcoin Cash |
| ICO | Initial coin offering, method of raising capital via cryptocurrency |
| Supply chains after COVID-19 | Will become more digital, using industry 4.0 solutions. Acceleration is key. |
| Triple transformation approach | business, technology, and organization to carry out Industry 4.0 journey |
| UAE | Internet penetration and social media is at 99% in UAE |
| Why is privacy changing online | Users are demanding it and gov. laws are changing. Google is now moving away from 3rd party cookies that track users as they browse across the web. |
| Privacy Sandbox Google | Open source technology. That reinvents key web and advertising capabilities powered by 3rd party cookies but in a privacy friendly way |
| When will 3rd party cookies go away | Some places have already removed them. Chrome is stating that in 2023 they will go away. |
| What does privacy and cookies laws mean for revenue? | It is too early to tell. |
| CipherTrace | Blockchain analytics company that MasterCard bought. |
| Millennials | 1980s-2000. Considered the main customer of luxury. "Special" connected to internet, eco-conscious, low brand loyalty |
| Sustainable luxury brand marries | Values of tradition with those of modernity |
| Communication mode for future | Instant messaging via mobile phones |
| First luxury brand to invest in social media | Burberry |
| When do brands become icons | When their customers experience myths through simple stories and helps them make sense of the brand |
| Successful messages | Focus on the emotional |
| Blog comes from | web log |
| Most famous blog | The Sartorialist by Scott Schuman |
| Influencers | have a guiding function and can condition their followers. |
| F is for Fendi | A successful digital platform created in 2017 for millennials influencers to share content. |
| Artification | Trasnforming into art what is not in reality. Allows luxury to square the idea of rarity in a society with increased demand. |
| Co-branding | mixes values, helps develop products closer to millennials' needs and habits. |
| Sportswear/Streetwear | Democratic luxury that is conditioning the luxury industry, mixes sports with high fashion |
| Most extreme collaboration | Louis Vuitton with Supreme |
| Webrooming | Comparing products online then buying in store. |
| Promotional convergence example | Black Friday and Cyber Monday started online but is now available in stores. |
Created by:
tmpaniogue