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SEM ch 1.2b

Period 8

TermDefinition
Sports Marketing promoting products and services through sports
Demographics Characteristics of the group
Baseball first paid sporting event on Long Island
Boxing First Pay Per View event
New Opportunities creating new sports and reinventing sports
Gross impression constantly reminds fans about the product through ads
Timing When products that deal with winning teams and athletes
Logos a sign or symbol that identifies a company or a brand
Venue The place an event takes place
Emotional value of sports fans have an emotional tie to their favorite teams
Created by: Nancyp28
 

 



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