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MASS COMMUNICATION

QuestionAnswer
the manuscript culture that existed between 1000 BCE and the mid-fifteenth century primarily served the ruling classes? true
the printing press fostered the rise of tribal communities? false
lassie went off the air because children got tired of seeing the same plot every week? false
modern artists such as Aldous Huxley (brave new world) and Charlie Chaplin (modern times) predicted a future in which technology would lead to less oppression and more individual freedom? false
the transformation from an industrial, print-based society to one grounded in the information age began the development of the__? telegraph
the linear communication model can be criticized on the grounds that it__? does not move smoothly from sender to receiver
in the nineteenth century, critics felt which of the following might create havoc? rising literacy rates among the working class
which of the following is NOT a value the textbook associates with post modern culture? increased faith in science owing to technological and scientific advances
factories are most closely identified with which of the following historical periods? modern (1800s-1950s)
global culture is most closely identified with which of the following historical periods? premodern (before 1800s)
ARPAnet is a browser? false
the introduction of microprocessors, miniature circuits made of silicon, made personal computers possible? true
in the 1990s AOL was the top internet service provider in the united states? true
the blackberry was the first popular internet capable smartphone in the united states? true
apple debuted its apple watch in 2015? true
google is subsidiary of youtube? false
which of the following is an example of media convergence? the use of tablets to access different forms of traditional media, like books and movies
hypertext inventor tim berners-lee published an article in 2001 that introduced the idea of the __? semantic web
according to the textbook, which of the following is not a big question about the future of the internet? will there be more video games online
which statement about the business model of google is true? google makes the majority of its money from pay-per-click advertisements
professional books are bought mostly by professional schools and libraries? true
despite the rise of digital textbooks the price of college textbooks continues to rise? false
university presses are the smallest division in the book industry? false
university presses are usually very small presses that produce more than one hundred titles a year? false
the first e-book readers introduced in the 1990s were deemed too expensive and too heavy? true
by 2016, e-books represented 33 percent of adult fiction book sales in the united states? true
libraries are unable to digitize any. books because of copyright laws? false
one of the triumphs of the internet is that it allows the digital passage of banned books into nations where printed versions have been outlawed? true
which statement about the early american 'prestigious' publishing houses is true? the oldest and most prestigious american publishing houses are now part of major media conglomerates
In 1971, Michael Hart, a student computer operator at the University of Illinois, typed up the text of the U.S. Declaration of Independence, and thus the idea of the _-a digital book read on a computer or a digital reading device-was born? e-book
yellow journalism in the 1890s was the origin of objective journalism in the twentieth century? false
the term yellow journalism originated from a new york newspaper in the late nineteenth century that was printed on yellow toned paper stock? false
the inverted pyramid news story form is most commonly used with longer feature stories? false
literary journalism uses the devices of fiction to construct a portrait of the real world using nonfictional material? true
many newspaper editors report that most people are reading their papers in combined print and digital form than at any time in history? true
Compared with World War II and Vietnam, the war in Iraq has been a safe haven for reporters and other media workers? false
Which of the following eras of journalism BEST represents the historical arrival of newspapers as a mass medium? penny press
Who reportedly said, "The modern editor of the popular journal does not care for facts. The editor wants novelty"? william randolph hearst
In 1982, which of the following changed the look of most major U.S. dailies? USA today
Bureau reporters? typically file reports from major cities other than where their paper is located
The word magazine comes from the french term magasin, meaning 'storehouse'? true
By the end of the 19th century, some magazine prices actually went down-from thirty-five cents to ten cents? true
Life magazine was able to compete with the popular radio programs of the 1930s and 1940s by running popular fiction, first person news reports and other text based features? false
Colliers and womans home companion faileed in the 1950s because of poor management? false
specialized magazines outside the mainstream publish information and viewpoints for readers not served by other media channels? true
the AARP bulletin and AARP the magazine have the largest circulations of any US magazines? true
alternative magazines such as the progressive and the national review have historically defined themselves in terms of gender and race? false
media baron rupert murdoch brought tv guide in 1988 because? he wanted to ensure that programs for his fox network would be listed
__has large print circulation with digital versions, social media page, video? entertainment weekly
which of the following is true about the magazine sports illustrated? it was originally aimed at well educated middle class men
During investigations of Hollywood by the House Un-American Activities Committee (HUAC) in the late 1940s and 1950s, many film executives and stars accused others in the industry of being communist sympathizers? true
which of the following did adolph zukor achieve? ran paramount pictures
films provide shared cultural experiences that operate across different times and cultures? mary pickford
which of the following is not true about the ways that studios generate revenue today? studios do not share box office receipts with theater operators
documentaries generally avoid controversial or unpopular subject matter? false
when a media conglomerate can use the magazines newspapers and television and radio stations it owns to promote a movie this is known as? synergy
which statement best reflects a current trend in movie viewing? consumers are increasingly streaming movies via the internet instead of renting videos
which of the following is one of the methods used by the trust to control the film industry? acquiring most major film distributorships
which of the following is not a typical characteristic of independent films? they tend to be made on a multimillion dollar budget
guglielmo marconi envisioned wireless telegraph only as a method of point to point communication not as a one to many mass medium? true
during his liftime nikola tesla received much recognition for his wireless inventions? false
the word broadcasting derives from the steel industry in part bc KDKA in pittsburgh was one of the first stations to begin using radio as a mass medium? false
in its entrepreneurial phase radio was marketed as a ship to shore communication device? true
the aim of early radio networks such as CBS and NBC was to serve the public interest? false
competition among media meant that with the arrival of television radio became obsolete? false
what 3 companies controlled most of RCA when it was a government approved commercial monopoly in the early 1920? ATT, GE, westinghouse
prior to the 1950 and 1960s most radio listening occurred in the home bc? radio sets before the invention of transistors used bulky and delicate vacuum tubes
when the radio industry was forced to reorganize in the 1950 which of the following was not among the changes made? a move to reach national audiences
podcasting is? the practice of making audio files available online so that listeners can download and listen to them on their phones ipods and computers
coin operated games could be found in the penny arcade? true
atari successfully marketed a home version of pong? true
MMORPG stands for massively multiplayer online role playing game? true
one of the most overlooked areas of online gaming is the teen market? false
the most inexperienced game players join organizes groups called guilds or clans? false
2013 study found that females are two to three times more likely than males to become addicted to video games? false
game publishers are legally required to submit games to the ESRB rating system? false
down from its 2010 peak of 12 million subscribers to 5.5 million in 2016 what is the most popular MMORPG? world of warcraft
in 2017 about how many people played fantasy sports in the US and canada? 59.3 million
the most well known developer and publisher of games for mobile devices is? rovio
the narrative situation and complications in a sitcom are typically resolved by the end of the episode? true
cable news network premiered in 1970? false
an FFC study found that local cable tv companies that face competition have lower monthly rates than cable companies in noncompetitive markets? true
after completing its first five television episodes, an independently produced tv program no longer requires deficit financing to fun its production? false
under a cash plus syndication deal a tv station pays less for a popular syndicated show than it would under a straight cash deal? true
which of the following was not one of sylvester pat weavers strategies for forcing advertisers to relinquish some of their power over television programming? decreasing the length of television programs allowing for fewer advertisements to go to any one sponsor
which development was not a consequence of the quiz show scandal? tv images could not be manipulated
video cassette recorders? enabled viewers to tape record tv programs and play them back later
smartphones ipad and other mobile devices used to watch videos are sometimes referred to as? fourth screens
the game show wheel of fortune is an example of? first run syndication
the government trend toward deregulation was actually begun during the carter years? true
most media companies spread out their holdings among various types of mass media rather than trying to control one medium to avoid monopoly charges? true
defenders of american popular culture argue that it creates an arena in which citizens can raise questions? true
the billion dollar mergers and takeovers that swept the mass media in the 1990s were possible because of the? deregulation
the transition to an information economy was characterized by? concentrated ownership in nearly every media ector
the significant trends in major mainstream media economics today are? specialization and synergy
of the new digital media conglomerates which has the main strength of search advertising? google
how might diversification be used to skirt antitrust laws? by buying up lots of different media products a company can avoid the appearance of monopolizing any one product, yet still be large enough that it only really competes with a handful of other similar companies
in our market economy citizens have __ but not very much control over the types of products they might actually want? consumer choice
what was the impact/outcome of a 2010 supreme court decision (five-to-four vote) regarding campaign financing? the government cannot interfere in campaign spending by corporations
Created by: tennis girl
 

 



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