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Argument &Persuasion

Argument & Persuasion Vocabulary

QuestionAnswer
What is the main purpose of a commercial? to persuade
trying to convince the audience to think or act a certain way persuasion
the specific group of people that a presentation is aimed at target audience
repeating words and phrases for emphasis repetition
persuasive technique using words, phrases, or stories that appeal to certain feelings appeal to emotion
persuasive technique using facts and examples in an attempt to convince readers appeal to logic/reason
Appeals based on a sense of “right” and “wrong." "Trust me!" appeal to ethics
A commercial using a famous athlete to sell a sports drink is using what type of appeal? appeal to ethics
A commercial telling you their product will make you happy is using what type of appeal? appeal to emotion
A commercial that lists all of the features of the product is using what type of appeal? appeal to logic/reason
A statement that the writer is trying to prove true in a persuasive essay. claim
Facts; proof from a credible (trusted) source. evidence
This part of your essay explains how the evidence supports the claim. reasoning
Statement opposing (against) the claim; opposing argument counterclaim
This explains why the counterclaim is wrong. rebuttal
The part of the essay when the writer asks the reader to act in support of the claim; usually comes at the end. call to action
Facts that involve numerical information statistics
When evidence is given by someone knowledgeable in the topic, it is called ______________ evidence. expert
A(n)__________________________ is an attempt to persuade someone to think or act in a certain way. argument
Created by: reynerson
 

 



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