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20.1 12 SAT
| Question | Answer |
|---|---|
| 5. The size and the _____ of a business determine whether an advertising campaign is developed by an in-house advertising department, a few designated individuals, or an advertising agency. | B) Financial resources |
| The first step in an integrated advertising campaign is _____. | Identify the target audience |
| The last step in an integrated advertising campaign is _____. | Evaluate the campaign |
| . In planning for an integrated advertising campaign, what is the step that follows establishing the budget_____. | Develop the message |
| Objectives for an integrated advertising campaign might include the following excep | Improving product quality |
| ___________are independent businesses that specialize in developing ad campaigns and crafting the ads for clients | Advertising agencies |
| _____ agencies plan an entire advertising campaign by setting objectives, developing messages and strategies and completing media plans. | Full-service |
| . _____ businesses often select a full-service agency to be the agency of record to handle all aspects of the campaign | ) Large |
| __________ specialize in one aspect of the campaign, such as creative services, media planning, or media buying for an advertising campaign. | Limited-service agencies |
| . What is not a format of new models for advertising agencies | Marketing researchERS |
Created by:
shahrat