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Marketing ch5
| Question | Answer |
|---|---|
| A marketing environment analyst framework | By paying close attention to the customers needs and continuously monitoring the business environment in which the company operates a good marketer can identify potential opportunities |
| Illustrates factors that affect the marketing environment | The centerpiece always is customers, Customers may be influenced directly by the immediate actions of the Focal company the companies competitors or corporate partners that will work with the firm to make and supply products and services to customers |
| Value-based marketing | Aims to provide greater value to customers then competitors offer. Think from a customer’s point of you |
| Company capabilities | Successful marketing firms focus on satisfying customers needs that match their core competencies |
| Competitors | Competition also significantly affects consumers in the immediate environment it’s important for firms to understand competitors including restaurants we gases and likely reactions to the market in activities that their own firm undertakes |
| Corporate partners | Parties that work with the focal farm or it’s corporate partners, Few firms operate in isolation |
| Microenvironmental factors | Aspects of the external Environment that affect a companies business such as the culture demographic social trends technology advances economic situation and political/regulatory |
| Culture | The shared meanings, beliefs, morals, values, and customs of a group of people. Transmitted by words, literature, and institutions and is passed down from generation to generation learned over time |
| The challenge for marketers | Is to have products or services identifiable by a relevant to a particular group of people |
| Country culture | Entails easy to spot visible nuances that are particular to a country, such as dress, ceremonies, language, colors, and food preferences, and serve through and aspects which Are trucker to identity |
| Regional culture | The influence of the area within a country in which people live |
| Demographics | Information about the characteristics of human populations in segments especially those you certify customer markets such as my age, gender, income, and education |
| Generation cohort | ( A group of people of the same generation) Have similar processes behaviors because they have shared experiences in or in the same stage in life |
| Generation Z | Generational cohort of people born between 2001 in 2014 Have developed a skill of technology because they were born at a time when technology was already there |
| Digital Natives | See generation z |
| Generation Y | Generation no cowboy fever born between 1977 and 2000 biggest coincidence the original post were baby boomers also called millennium |
| Generation x | Generational cohort of people born between 1965 in 1976 |
| Baby Boomers | Generational cohort of people porn after world war two between 1946 in 1964 |
| Income | Highest income groups are growing middle and lower class income groups declining |
| Education | Studies show that higher levels of education lead to better jobs in higher incomes |
| Gender | Gender roles have been blurred Due to this my friends are careful about gender neutral Aliti and position in their products and attempt to transcend into boundaries |
| Ethnicity | Approximately 80% of our population growth in the next 20 years is expected to come from African-American Hispanic and Asian community By 2015 we will represent about 50% and nearly 30% of the population will be Hispanic |
Created by:
bkgee