used to organize information, simulate movement, lead the eyes and enhance a design

“white space”; the distance between objects; gives a design breathing room

Positive Space – length, width, and depth of objects Negative Space – “white space”; the distance between objects; gives a design breathing room - Example: Two shapes on a page are positive space. The space between them is negative space.

3-dimensional space added to objects by the addition of shadows, tone, or color transitions

2-deminsional space; used to enhance a publication. o ) Geometric – square, triangle, circle o ) Organic – natural or man-made objects such as leaves, trees, and cars

the size or amount of space taken up by an element.

used to convey a “visual” sense of feel.

Symmetrical, Asymmetrical and Radial determines how elements are arranged

elements of the design are centered or evenly divided horizontally and vertically on a page

off-center alignment created with an odd or mismatched number of elements

elements radiate or swirl out from a center point

emphasizing the difference between two elements - Creates interest and excitement -Examples: red and white, squares and circles, rough and smooth textures

All of the design elements are consistent with each other in shape, style and color and consistent with the overall message - Helps the reader understand the whole message -Can be achieved through repetition/consistency

the relationships between the sizes of various elements. Creates visual impact and aids readability

the first element the eye sees; the focal point o ) Gets the viewer’s attention

Grids, Rule of Thirds, Optical Center and Z-Pattern are ways in which you design.

visually dividing the layout into columns and/or rows

visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect

the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page.

the visual path the eye follows when looking at a printed page.

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Intro. to Adobe 1.02

1.02 Understand Design Principle and Elements.

Term	Definition
Lines	used to organize information, simulate movement, lead the eyes and enhance a design
Negative Space	“white space”; the distance between objects; gives a design breathing room
Space	Positive Space – length, width, and depth of objects Negative Space – “white space”; the distance between objects; gives a design breathing room - Example: Two shapes on a page are positive space. The space between them is negative space.
Form	3-dimensional space added to objects by the addition of shadows, tone, or color transitions
Shapes	2-deminsional space; used to enhance a publication. o ) Geometric – square, triangle, circle o ) Organic – natural or man-made objects such as leaves, trees, and cars
Mass	the size or amount of space taken up by an element.
Texture	used to convey a “visual” sense of feel.
Color	can be used to evoke emotion
Balance	Symmetrical, Asymmetrical and Radial determines how elements are arranged
Symmetrical	elements of the design are centered or evenly divided horizontally and vertically on a page
Asymmetrical	off-center alignment created with an odd or mismatched number of elements
Radial	elements radiate or swirl out from a center point
Contrast	emphasizing the difference between two elements - Creates interest and excitement -Examples: red and white, squares and circles, rough and smooth textures
Unity/Harmony	All of the design elements are consistent with each other in shape, style and color and consistent with the overall message - Helps the reader understand the whole message -Can be achieved through repetition/consistency
Scale/Proportion	the relationships between the sizes of various elements. Creates visual impact and aids readability
Dominance/Emphasis	the first element the eye sees; the focal point o ) Gets the viewer’s attention
Design Compositions	Grids, Rule of Thirds, Optical Center and Z-Pattern are ways in which you design.
Grids	visually dividing the layout into columns and/or rows
Rule of Thirds	visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect
Optical Center	the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page.
Z-pattern	the visual path the eye follows when looking at a printed page.

Created by: kimberly1.jones

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