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Module 1

C207 Flashcards

QuestionAnswer
There are two types of statistics (Analytics) Descriptive and Inferential
Descriptive statistics are used to ______ Inform / Explanatory
Inferential statistics are used to ______ Predict / Trend
Name the 4 levels of measurement (NOIR) Nominal, Ordinal, Interval Ratio
Continuous data with unique zero point is _______ level of measurement. Ratio
Orders data at equal distance apart is _______ level of measurement. Interval
Place qualitative objects in some kind of order is _______ level of measurement. Ordinal
Identify, Group, or Categorize is _______ level of measurement. Nominal
Outliers create this type of error Out-of Range
Unpredictable error Random Error – No correlation
Error may occur from missing data. (Example: Space not filled in) Omission Error – Distorted results
This error repeats itself Systematic Error – Skewed results
What is the process of quality control? Reduce/ minimize errors
Types of Studies: All variable measurements and manipulations are under the researcher’s control. Experimental study
Types of Studies: Used when impractical or impossible to control the conditions of the study Observational study
Types of Studies: Participants are not told if they are in the treatment group or control group. Blind Study
Types of Studies: The procedure the researcher applies to each subject Treatments
Types of Studies: Neither the treatment allocator or the participants knows who is in the treatment group or control group Double blind study
Types of Bias: Questions favor an outcome or the interviewer ask questions that favor an outcome. Information Bias
The average outcome (payoff) when the future includes scenarios that may or may not happen Expected Monetary Value (EMV) Analysis
Observation points that are distant from other observations. Outliers Note: Can be included or excluded in analysis (causes skewness)
Types of Bias: Bias that occurs from not selecting a random sample Measurement bias
Types of Bias: Bias introduced because respondents believe it will be beneficial if selected. Conscious bias
Created by: jaredsthought
 

 



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