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English Flash Cards
| Term | Definition |
|---|---|
| audience | the listener, viewer, or reader of a text. |
| concession | an acknowledgement that an opposing argument may be true or reasonable. |
| connotation | meanings or associations that the readers have with a word outside of its dictionary definition. |
| context | the circumstances, atmosphere, attitudes, and events surrounding a text. |
| counterargument | an opposing argument/ |
| ethos | demonstrates credibility. |
| logos | used to offer clear, rational ideas and using specific details. |
| occasion | the time and place a speech is given or written. |
| pathos | used to emotionally motivate their audience |
| persona | the face or character of a text. |
| polemic | an aggressive argument. |
| propaganda | the spread of ideas and information to further a cause. |
| purpose | the goal the speaker wants to achieve. |
| refutation | a denial of the validity of an opposing argument. |
| rhetoric | the art of finding ways to persuade an audience. |
| rhetorical appeals | rhetorical techniques used to persuade an audience by emphasizing what they find most important. |
| rhetorical triangle | a diagram that illustrates the interrelationship among the speaker, audience, and subject. |
| SOAPS | a mnemonic device that stands for Subject, Occasion, Audience, Purpose, and Speaker. |
| speaker | the person or group who creates a text |
| subject | the topic of a text |
| text | any cultural product that can be "read". |