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Google Ads
Google Ads Assessmen
| When people search for your clients watch repair business, they use very specific terms like "vintage watch repairs" To show your ads for these searches, you'll want to use | Exact Match Keywords |
| Which bid strategy should Sara use if her goal is to get more people to call her local catering business? | Cost-per-acquisition (CPA) |
| Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target? | Segment his campaign statistics by device |
| An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? | Location targeting |
| Which statistic indicates how often a click has led to a conversion? | Conversion rate |
| Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? | Call extensions |
| An Advertiser Looking To Drive Conversions Is Using Manual Cost–Per–Click (CPC) Bidding. Which Factor Should Be Most Important For This Advertiser When Deciding Keyword Bids? | The profit derived from a paid click |
| An E-Commerce Client Wants Her Campaign To Be More Profitable. After Calculating This Client’s Total Profits From Google Ads, What Can You Do To Start Maximizing Results For Profit? | Test different cost-per-click (CPC) bids |
| When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords? | Google Ads can automatically include these variations for you |
| Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices? | Mobile bid adjustments |
| How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? | Set a daily budget of $20 for the advertiser’s campaign |
| A conversion is: | An action defined as valuable to your business that someone takes after clicking on your ad |
| Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies? | Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users |
| When Reviewing The Search Terms Report For One Of Your Client’s Campaigns, You Notice Several Terms That Aren’t Relevant To What They’re Advertising. How Can You Use This Information When Refining The Campaign’s Keywords? | Add the terms as negative keywords |
| How can you see if people are searching for your client’s services during the early morning and evening hours? | Segment performance statistics by time |
| Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except: | Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign |
| An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position? | Improve Quality Score and increase cost-per-click (CPC) bid |
| Belinda’s Boutique Just Started Carrying 3 New Designer Labels. She Wants To Show An Image Ad Announcing The New Collections To People Who Are Browsing Websites About Designer Clothing. Which Campaign Type Is A Good Fit? | “Display Network” |
| Which is a benefit of advertising online? | Reach people who are likely interested in what you’re advertising |
| When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: | based on how much your product is worth |
| Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? | Change the ad delivery method from “Accelerated” to “Standard” |
| Which is a benefit of advertising online with Google Ads? | Advertisers can choose how much they spend and only pay when someone clicks their ad |
| Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad? | A page with information on instrument rentals and a contact form |
| Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean? | People who see Karen’s site in relevant organic search results often click through to her site |
| Why Would An Advertiser Use Sitelinks? | To give customers quick access to multiple pages of an advertiser’s website |
| Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? | Add new relevant keywords and remove keywords with low clickthrough rate (CTR) |
| You can use audience targeting to show your ads to: | specific groups of people, based on their interests |
| Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? | A call-to-action like “Sign up for a free trial” |
| What’s one of the main benefits of using ad extensions? | Extensions provide additional information to make your ads more relevant to customers |
| Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone? | Conversion tracking |
| When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers? | Include call–to–actions, such as “Find the nearest location” |
| Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve? | Clickthrough rate (CTR) |
| Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy? | Set a mobile bid adjustment to increase bids for searches on mobile devices |
| Your ad can show to a potential customers when your targeted language matches: | the customer’s Google interface language setting |
| Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and: | the expected impact of extensions and other ad formats |
| What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business | Cost-per-acquisition (CPA) |
| When someone clicks your ad, the actual amount you’re charged will be: | The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit |
| You would advise a client that’s launching a new product line to advertise on the Display Network because she can | reach people who are interested in similar products |
| Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: | cost-per-click (CPC) goals to raise your bid when a conversion is more likely |
| On the Display Network, your ad is eligible to show on a webpage if your: | keywords match that webpage’s content |
| Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account? | Create campaigns based on the structure of his client’s website |
| What happens as a result of a search campaign consistently meeting its daily budget? | Missed potential ad impressions |
| Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking? | Topic targeting |
| Which campaign type would an advertiser use to target users searching on Google.com? | “Search Network” |
| What Does A High Quality Score Indicate? | Your ad and landing page are relevant and useful to a viewer. |
| Each campaign in your Google Ads account should have a single | business goal |
| What Happens When A Campaign Consistently Meets Its Average Daily Budget? | Ads in that campaign will show less often than they could |
| Susan’s Sporting Goods Sells A Variety Of Sports Equipment And Clothing. How Should Susan Set Up Her Google Ads Account? | Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and |
| How Should An Advertiser With Stores In Both India And Germany Set Up An Google Ads Account To Target Users In These Different Locations? | Create two separate campaigns, each targeting one of these locations. |
| How Much Are You Charged For A Click On Your Google Ads Ad? | You’re charged only the minimum amount needed to maintain your ad’s position. |
| Tom Wants To Promote His Windshield Repair Company’s Emergency Service By Reaching People When They’re Searching For Help. Which Campaign Type Is A Good Fit? | “Search Network” |
| What Value Is Used To Determine Whether Your Ad Will Show On A Page And, If So, The Ad’s Position? | Ad Rank |
| Clyde Wants To Raise The Profile Of His Dance School. A “Display Network” Campaign Can Help Him: | show ads on dance websites and YouTube videos |
| Laura Runs An Online Store With A Large Inventory Of Children’s Toys And Games. Which Ad Format Would You Use For Laura’s Campaign To Reach People Interested In Purchasing Children’s Games? | Shopping ads |
| An Advertiser Wants To Display A Text Ad That Includes Extra Details Like The Business’s Location And Phone Number. Which Ad Format Should The Advertiser Use? | Ads with extensions |
| What’s A Benefit Of Having Multiple Ads In An Ad Group? | When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often |
| You Would Choose To Advertise On The Search Network If You Wanted To: | reach customers while they’re searching for your products or services |
| An Advertiser Should Group Their Campaigns By: | type of product or service |
| Which Client Would You Advise To Use Radius Targeting? | Denise, whose service can reach customers within 30 miles |
| Why Might You Use The “Search Network Campaigns With Display Opt-In” Campaign Type? | You can use one budget to advertise on the Search Network and Display Network |
| When Reviewing Your Client’s Search Network Campaign, You Notice That An Ad In One Of The Ad Groups Has A Lower Average Position. Which Automated Bid Strategy Should You Use To Help Improve The Position Of These Ads? | Target search page location |
| Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use? | Remarketing |
| Data Shows That The Audience For A Client’s Running Shoe Store Is Women Ages 35 To 50. How Can You Optimize This Client’s Display Network Campaign Based On Your Research? | Add demographic and age targeting to show ads to people in this audience |
| Your Travel Agency Client Is Running A Very Targeted Campaign To Reach People Who Are Visiting Paris On Vacation And Don’t Live In France. What Would Be An Effective Way To Target This Client’s Customers? | Create a campaign targeting Paris and languages other than French |
| What Changes Can You Make To The Display Network Campaign Of A Client Who Wants To Drive Awareness Of Her Natural Beauty Brand? | Add affinity audiences targeting people interested in green living and beauty |
| A Standard Google Ads Text Ad Is Made Up Of: | headline text, a display URL, and description text |
| What Is The Recommended Next Step If You Noticed From The Search Terms Report That Certain Search Terms Are Leading To A High Number Of Clicks On Your Ads? | Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords |
| By Monitoring Ad Campaign Performance, An Advertiser May Obtain The Information Needed To: | determine if campaigns are meeting overall marketing and conversion goals |
| A Client Who Owns An Online Running Shoe Store Wants To Drive Sales Of A Particular Model Of Women’s Running Shoes. What Keywords Should You Include In This Client’s Keyword List To Help Achieve Their Goal? | Specific terms about the shoe brand and model your client is selling |
| You Sell Autographed Sports Memorabilia And Want To Reach People Interested In Sports. What’s One Benefit Of Promoting Your Products With An Ads In Mobile Apps Campaign On The Display Network? | It allows you to show your ad on app categories that you choose |
| Let’s Say Your Cost-Per-Click Is $0.05 On Average And You Want Around 200 Clicks Per Day. What Should You Set As Your Daily Budget? | $10 |
| Your Ad Can Show On The Search Network When Someone Searches For Terms That Are Similar To Your: | keywords |
| Google Analytics Can Help You Learn More About The Behavior Of Your Client’s Customers Because It Shows You How: | they interact with her website |
| Donna Sells T–Shirts Featuring Vintage Album Covers. She Wants People Searching For Unusual T–Shirts To Find Her Website, But She Also Thinks People Interested In Music Might Make A Purchase. What Campaign Type Would You Recommend? | “Search Network with Display Opt-in” |
| Higher Quality Scores Typically Result In: | lower costs and better ad positions |
| What Bidding Strategy Should You Use To Maximize The Number Of Visitors To Your Website? | Cost-per-click (CPC) |
| Which Delivery Type Shows Your Ads At An Even Pace Throughout The Day? | Standard delivery |
| In Order To Appeal To Customers On Mobile Devices, It’s Important To: | Send users to a mobile–friendly landing page |
| If You Want To Direct People To Specific Pages On Your Website From Your Ad, You Can Create An Ad That Uses: | sitelink extensions |
| Which Ad Extension Would You Use For An Advertiser Who Has A Chain Of Local Restaurants? | Location extensions |
| Which Of These Metrics Is Especially Important To Clients Who Are Running A Branding Campaign? | Impressions |
| When Building A Keyword List For A Display Network Campaign, You Should Do Which Of The Following: | include keywords that are related to the websites your customers visit |
| When Setting Up A Search Network Campaign For A Client, You Want Her Ad To Get As Many Clicks As Possible Within Her Budget. Which Bid Strategy Should You Use To Achieve This Goal? | Maximize Clicks |
| You Want To Generate Leads With Your Google Ads Campaign By Encouraging People To Fill Out An Interest Form On Your Website. What Do You Need To Know To Measure Return On Investment (ROI) For This Campaign? | How much you’ve spent on the campaign compared to the value of leads generated |
| How Are Manual Extensions Different From Automatic Extensions? | Manual extensions require you to fill out additional information. Automatic extensions do not. |
| You Would Choose To Advertise On The Display Network If You Wanted To: | show ads on websites related to your business |
| One Of Your Clients Wants To Know Why A Campaign Went Over The Specified Daily Budget Several Days In A Row. What Would You Explain To Your Client About How The Google Ads System Works? | Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4) |
| If You Bid $2 For A Click And The Next Highest Bid Is $1.25, How Much Will You Pay? | $1.26 |
| Maria Noticed Last Month That Her Ad Often Showed Up Beside A Competitor’s Ad For The Same Search Terms. How Can Maria Understand How Her Performance Compares To That Of Other Advertisers? | Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. |
| Which Targeting Option Should An Advertiser Use When Trying To Reach 25-30 Year Old Males? | Demographic targeting |
| What Report Can Help You Identify Opportunities To Improve Your Keywords And Ads? | Search terms report |
| Which Two Metrics Help Show You How Many People Found Your Ad Compelling Enough To Actually Click On It And Visit Your Website? (Choose 2) | Clicks Clickthrough rate (CTR) |
| Anne–Marie’s Business Goal Is To Generate Online Sales Of Her Handmade Purses. Her Google Ads Costs Are $100 Per Week And She Wants To Know If Her Advertising Investment Is Paying Off. What Additional Information Do You Need In Order To Calculate Her Retu | Costs to produce her purses and revenue generated from her ads |
| While Teaching A New Account Manager How To Build A Search Campaign, You Tell Her That She Should Group Similar Keywords Together In An Ad Group Because It Will Allow Her To: | create ads that are relevant to all keywords |
| You Can Win A Higher Ad Position In The Auction With A Lower Cost–Per–Click (CPC) Bid By: | creating high–quality ads and landing pages |
| Negative Keywords Can Help Advertisers Better Target Their Ads By: | reducing the number of irrelevant clicks |
| All Other Things Being Equal, If You’ve Set A Maximum Cost–Per–Click (Max. CPC) Bid Of USD $1 For Your Ads, And If The Next Most Competitive Bid Is USD $0.50 For The Same Ad Position, What Is The Actual Amount You’d Pay For That Click? | $0.51 |
| Your New Client’s Google Ads Account Has One Campaign With One Ad Group That Contains A List Of Hundreds Of Keywords. Which Best Practice Should You Follow When Re–Organizing This Client’s Keywords? | Create new ad groups with related keywords grouped together |
| How Are Rich Media Ads Different From Other Ad Formats? | They are ads with animation or other types of motion |
| Conversion Tracking Helps You Improve The Return On Investment (ROI) From Your Online Advertising Because It | shows you which ads lead to customer actions that have value for your business |
| Your Client Is Interested In Switching From TV, Print, And Radio Advertising. What Are The Return On Investment (ROI) Benefits Of Online Advertising Campaigns Over Traditional Media Advertising? | Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data |
| In Addition To How Much The Advertiser Will Pay, Which Two Factors Are Decided By The Google Ads Auction? (Choose 2). | Whether or not the ad actually shows. The ad’s position on the page |
| Which Targeting Option Can Help You Reach People Who’ve Previously Visited Your Website? | Remarketing |
| An Advertiser Wants To Target People On The Search Network Who Have Previously Visited Their Website. What Should They Do? | They should create remarketing lists for search ads |
| Research For A Client Who Owns Used Car Dealerships Shows That People Who Visit His Website Also Visit Certain Popular Car Blogs. Which Targeting Method Would You Use To Reach These People? | Placements |
| How Are Negative Keywords Different From Other Keywords? | They prevent your ad from showing for search terms that you don’t want. |
| You Signed 3 New Clients, Each With An Existing Google Ads Account. What’s The Best Way To Manage These Accounts? | Link the client accounts to your Google Ads manager account |
| A Client Wants To Promote Her New Mobile App By Showing Her Ads In Other Mobile Apps. How Can Google Ads Help Accomplish Her Goal? | Google’s Display Network includes many mobile apps where she could show her ad |
| An Advertiser Wants To Know If Shopping Ads Will Appear On YouTube. What Should You Tell Her? | Shopping ads can appear on Google Search partner websites like YouTube |
| Why Should You Link Your Client’s Google Ads Account To Search Console? | See if people reach your client’s website via ads or organic search results |
| What Is The Google Network? | The term that embodies all of the places where your ad can appear. |
| How Do Cost-Per-Click (CPC) Ads Compete With Cost-Per-Thousand Impressions (CPM) Ads On The Display Network? | CPC bids are effectively converted to CPM bids |
| Which Of The Following Items Is Not A Component Of Quality Score? | Maximum cost–per–click (max. CPC) bid |
| Your Client Gets More Conversions From Ads That Appear To People In Tokyo. What Actions Should You Take To Try And Increase The Number Of Conversions For This Client? | Use a location bid adjustment to increase bids for customers in Tokyo |
| Which Two Bidding Strategies Can Boost Brand Awareness And Recognition? (Choose 2) | Cost-per-view (CPV). Cost-per-thousand viewable impressions (vCPM) |
| Paige’s Pet Store Is Deciding On Keywords For A New Google Ads Campaign. How Should Paige Set Up Her Google Ads Keywords? | Bundle similar keywords together in one ad group based on common themes. |
| If You’d Like Your Ads To Show On Certain Sites Across The Internet, You Can Add These Websites As: | Placements |
| Which Client Would You Advise To Advertise On The Search Network? | Bill, who wants to reach people looking for plumbing services |
| Your Client Wants To Improve Her Ad Position. What Would You Recommend? | Improve the ad quality and increase bid amount |
| What’s One Benefit Of Creating Multiple Ad Groups? | You can break up keywords and ads into related themes |
| An Advertiser Wants To Increase The Quality Score Of A Low–Performing Keyword. Which Approach Would You Recommend? | Modify the ad associated with that keyword to direct to a highly-relevant landing page |
| Your Client’s Campaign Is Getting A Lot Of Clicks, But The Conversion Rate Is Low. Which Approach Could Help Improve Your Client’s Conversion Rate? | Make sure the landing page is closely related to the ad |
| You Can Use Keyword Planner To Identify: | the amount of traffic potential keywords might get |
| Your Client Noticed Last Month That His Ad Often Showed Up Beside Another Advertiser’s Ad For The Same Search Terms. How Can You Help Your Client Understand How He Is Performing Compared To Other Advertisers? | Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers |
| An Advertiser Wants To Know The Minimum Amount Of Money That She Must Spend On A Google Ads Campaign. What Should You Tell Her? | There is no minimum |
| Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility? | Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive. |
| Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? | Change the ad delivery method from “Accelerated” to “Standard” |
| The “Full Advertising Research Report” generated within the My Reports tool includes these two reports: | Top Paid Competitors |
| The SEMrush Charts Tool Helps You Thoroughly Analyze Your And Your Competitors’ Campaigns Based On Trends And Their Comparison. Look At The Image Below. Which Month Was The Least Successful For Apple.Com In Terms Of The Cost-Effectiveness Of Their Ad Camp | November 2017 |
| Which Types Of Ads Can Be Created With Ad Builder? Choose Two Answers. | Ads with responsive HTML. Text ads |
| Which Sources Can Be Used For Adding Keywords To Your Ad Campaign When Working With The PPC Keyword Tool? Choose Three Answers. | Keywords that your competitors are ranking for in paid search Keywords from .xls, .csv and .txt files. Keywords that your competitors are ranking for in organic search |
| Which SEMrush Reports Help A PPC Specialist Gather A Semantic Kernel For An Ad Campaign Launch? Choose Three Answers. | Keyword Overview → Phrase Match Report PPC Keyword Tool. Keyword Magic Tool |
| What Step Should You Take After You Have Grouped New Keywords And Moved Them From One Group To Another? | Remove cross-match negatives |
| What Keywords CANNOT Be Compared With The Help Of Keyword Gap? | Domain’s desktop and mobile data |
| Which SEMrush Tools Can Help A PPC Specialist Determine What Search Queries People Type In To Find Information About A Specific Topic, Like Backyard Swimming Pools? Choose Two Answers. | Keyword Magic Tool. Keyword Overview → Phrase Match Report |
| Your Customer Has Launched An Ad Campaign. You Want To Find Relevant Keywords Targeted By His Competitor But Not Your Customer. Which Tool Can Help You Do This? | Keyword Gap |
| You Work In A Large Ad Agency. Your Customer Wants To Launch A PPC Campaign Similar To His Competitor’s Campaign. You Need To Prove Your Strategy To The Customer. Which Two SEMrush Reports Will Help You Get Ideas On This Competitor’s Promotion And Evaluat | PLA Research Advertising Research |
| You Want To Find Out Whether Your Competitor Prefers To Target Mobile Or Desktop Users With Their Ads. Which SEMrush Report Should You Use? | Advertising Research |
| Which Tool Should You Use In Order To See The Sources Where Your Competitor Published Display Ads? | Display Advertising |
| According To The Image Below, We Can Say That The Gameofthrones.Com Domain Has Bid On The “Game Of Thrones” Keyword Most. | False |
| Which Report Can Be Useful For Starting An Advertising Campaign? | All the listed |
| Most Display Advertising Reports Have The Option To Filter Results Based On Device: Desktop, Apple Tablet, Apple Mobile, Android Tablet And Android Mobile. | True |
| Which Tool Allows You To Prepare Campaigns And Keyword Groups For Exporting To Google Ads? | PPC Keyword Tool |
| Which SEMrush Tool Can Help A PPC Specialist Prepare Ad Creatives Based On Gathered Semantic Kernel And Created Ad Campaign Structure? | Ad Builder |
| With The Help Of This Tool, You Can Obtain Weekly Updates On Changes In A Site’s Positions Via Email. | Position Tracking |
| Choose Three Answers. To Receive Your Commissions, You Need To | Select a payout method. Refer an eligible client to SEMrush. Upload a signed tax form. |
| Organic Traffic Insights Has A Quick Filter For Each Page Of Your Site To See Which Keywords Are New For That Page Or Keywords That Have Lost All Rankings As Well As Winners And Losers. This Can Help You Determine Which Of Your Pages Are Gaining Or Losing | True |
| In The Site Audit Tool, Under The Overview And Progress Tabs In The Errors Graphs You Can See | The number of errors found in each crawl of your website |
| How Are The Lists In The Keyword Magic Tool Created? | Automatically when requesting the keyword at the starting page |
| Which Suggestions Can The On Page SEO Checker Provide In The Strategy Ideas Tab? | Optimize higher ranking pages for the given keywords instead of optimizing lower ranking ones |
| You And Your Colleagues Have Gathered 100 Keywords From Different Sources Which Seem To Be Suitable For Your Website. How Can You Check The KD, Volume And SERP Features Metrics Simultaneously For The Whole Set Of Keywords? | I will upload them to the Keyword Difficulty tool |
| What Pages Can Be Filtered By The Broken Parameter In The Lost&Found Report Of The Backlink Audit Tool? | Pages with 4XX and 5XX status codes |
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mparenti730