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persuasive language
| Term | Definition |
|---|---|
| Adjectives | descriptive words used to add emphasis and to create an emotional response |
| Alliteration | the repetition of initial constant sounds in order to emphasize certain words and make them memorable |
| Anecdotes | short personal stories used to connect with the audience and add evidence or credibility to an argument |
| Assertion | when an idea is presented as fact without a full explanation or evidence; it is used to assert authority and make claims sound factual |
| Attacks | when a speaker/writer addresses an opposing view or speaker and attacks their judgement or character |
| Bias | the presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience |
| Connotation | the ideas or feelings that a certain word invokes and is used to create certain emotional responses in an audience |
| Ethos(credibility) | the establishment of authority and reliability, and is used to gain the confidence or trust of the audience |
| Ethos(emotions or pity) | feeling accentuated by experiencing love, hate, fear, etc. An appeal to emotion is used to engage with an audience and create an emotional response |
| Exaggeration | the representation of something as greater that it is actually is and is used to grab the attention of the audience and emphasize certain points |
| Evidence | the facts or information that indicates weather a view is true or valid and is used to give weight to an argument or belief |
| Figurative Language | used to create imagery and express things non-literally; it can help to make an ideas more emotive, valid, and convincing |