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Stack #2778378

QuestionAnswer
The core benefits to customers who purchase sports products include entertainment, health, and which other component Achievement
Surrounding communities benefit from professional sports teams by which action occurring Attracting tourist dollars
For a sports organization, which marketing activities involve responsibility for licensing activities Merchandising
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product Inconsistent
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify Image
What are most sports or event products classified as A combination of goods and services
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game Entertainment
The ultimate purpose of branding in sports or event marketing is to achieve which action Encourage sales
Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation ports are universally appealing
Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas Help pay for construction expenses
Which is the basis for the licensing process Trademarked property
A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation It provides exclusivity and has potential to maximize exposure.
Athletes are often considered to be particularly effective promoting products related to which of their areas Sport
An organization that embeds special watermarks into its ticket design is intending to accomplish which goal Discourage counterfeiting of tickets
What is one way that sports or event marketers use marketing information To develop new products
Sporting goods businesses often gather marketing information to accomplish which action Identify trends
Which is a secondary source of information for a sport or an event Demographic reports
Which is a secondary source of information for a sport or an event Demographic reports
Which is a reason why businesses should regularly monitor their internal records that contain marketing information To analyze product performance
Which might a sports or an event organization search to obtain marketing information The Internet
What type of marketing information might a business obtain by monitoring sales invoices Customer profiles
What type of competitor information is important for sports or event organizations to maintain in a database Price lists
Created by: heidi.garcia
 

 



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