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Mid Term
Incorrect questions
| Question | Answer |
|---|---|
| Which marketing function helps business people forecast how much will be sold in a given period? | Market planning |
| Which is one advantage of observational research? | The researcher can ready body language. |
| If a company purchases survey results, this is called: | Secondary research |
| Which is the overall reason that marketing strategies are designed and implemented? | Achieving planned goals |
| Which is one way that many businesses use the marketing information contained in sales reports? | To improve the effectiveness of salespeople |
| Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months? | Quarterly inventory status |
| Which type of information should employees be able to locate in their company’s employee handbook? | The use of company property |
| Which type of information concerning policies and procedures do employees often extract from an internal business report? | New personnel regulations |
| Which is an internal factor that affects the selling policies of a business? | Financial resources |
| Teri purchased a new car and expects for the entertainment system to work smoothly. Which warranty is Teri expecting to be fulfilled? | Implied |
| When products are graded by nongovernmental agencies, the grading is considered to be which category? | Voluntary |
| How does the use of grades and standards affect the buying and selling process? | It enables customers to buy without having to inspect each product. |
| Which is an example of an implied warranty? | A customer buys a toaster and assumes it will toast bread. |
| One way a company can reinforce its image is by performing which action? | One way a company can reinforce its image is by performing which action? |
| John communicates through all advertisements that his employees go through extensive training. What is John doing? | Making a brand promise |
| A business’s brand promise is intended to accomplish which goal? | Provide the customer |
| How does a feature-benefit chart help a salesperson? | Provides a quick reference to the salesperson about the product |
| A customer asks a specific product question that a new salesperson cannot answer. What should the new salesperson do? | Ask an available, experienced employee |
| Which is a product benefit that a salesperson might point out to a customer who wants to buy a computer? | Preinstalled software saves money. |
| By what will the emphasis put on each phase of the selling process vary most significantly? | Product and client |
| A customer purchased dining room furniture that retails for $750 at 33% off. The sales tax rate is 5%, and delivery is $25. What is the total cost of the purchase? | $552.63 |
Created by:
adavis912