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mid term

QuestionAnswer
Which is a characteristic of the sports or event industry? Provides products that are different for each consumer
One characteristic of event marketing involves promoting and selling which product or service? Unique experience
The ultimate purpose of branding in sports or event marketing is to achieve which action? Encourage sales
Which is a primary reason that many colleges and universitiesell the naming rights for their new football stadiums or basketball arenas? Help pay for construction expenses
A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort? Brand awareness
Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation? Inclusion in a sponsorship proposal
An organization that embeds special watermarks into its ticket design is intending to accomplish which goal? Discourage counterfeiting of tickets
What rule of thumb will help sports or event marketers develop a memorable logo? It should be clear and simple.
What is one way that sports or event marketers use marketing information? What is one way that sports or event marketers use marketing information?
Which is an example of a secondary source of data that a sports or an event marketer can obtain internally? Sales report
Which is a secondary source of information for a sport or an event? Demographic reports
Which is a reason why businesses should regularly monitor their internal records that contain marketing information? To analyze product performance
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate? It can be incomplete.
What type of marketing information might a business obtain by monitoring sales invoices? Customer profiles
What type of competitor information is important for sports or event organizations to maintain in a database? Price lists
Primary research includes collecting data for which situation? The current research project
Created by: jaylisparham
 

 



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