brand extension strategy

adds products to an existing brand or product line. Suave Shampoos is planning to add deodorant, bath soaps, and lotions to its line, which type of branding strategy is this?

also known as a logo,. A symbol, word, or design that represents a product, company or idea. Examples - the NIKE swoosh, the McDonalds' golden arches, and the Target bulls eye are all examples of this...

promoting a charity or cause on packaging for a product. Example - printed on bottles of Tide Laundry Detergent, are messages promoting helping hurricane victims in Florida. This is an example of...

a combination of one or more brands for one product or service. Example - Smucker's Jam made used in Kellogg's Pop Tarts (another brand) is an example of which branding strategy?

The first stage in the product life cycle, which is the least profitable or most expensive stage of a product's life cycle

the information, tag, wrapper, seal or imprinted message that is attached to a product or its package is called

this stage of the product life cycle where companies spend a great deal of time and money fighting off the competition

the practice of packaging different groups of products together in one package (cable TV, Phone service, and Internet)

Monster Energy drinks are an example of which type of brand

the physical container or wrapping for a product

Kroger or Publix brand of canned foods are an example of this type of brand.

Jennifer goes to Sports Authority where she knows she will find NIKE Clothing, equipment, and other NIKE products. If she purchases a single pair of NIKE shoes, this represents:

Dick's sporting goods sells shoes from the following brands: NIKE, New Balance, Reebok, and Keds. These different brands represent:

Walmart offers a variety of product categories: groceries pet supplies, clothing, furniture, tools and cosmetics. These product categories represent:

is an alteration or change of a company's existing products

protecting the product

New Television sets are often contained in boxes with Styrofoam and blisterpacks, what function of packaging are these packages concerned with?

Tylenol is concerned with making sure young children cannot open its bottles represents this function of packaging

the Keebler Elves and Tony the Tiger are both examples of...

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MP Unit 4 Combined

Unit 4 Product Planning & Branding Combined

Term	Definition
brand extension strategy	adds products to an existing brand or product line. Suave Shampoos is planning to add deodorant, bath soaps, and lotions to its line, which type of branding strategy is this?
brand mark	also known as a logo,. A symbol, word, or design that represents a product, company or idea. Examples - the NIKE swoosh, the McDonalds' golden arches, and the Target bulls eye are all examples of this...
cause packaging	promoting a charity or cause on packaging for a product. Example - printed on bottles of Tide Laundry Detergent, are messages promoting helping hurricane victims in Florida. This is an example of...
co-branding	a combination of one or more brands for one product or service. Example - Smucker's Jam made used in Kellogg's Pop Tarts (another brand) is an example of which branding strategy?
introduction stage	The first stage in the product life cycle, which is the least profitable or most expensive stage of a product's life cycle
label	the information, tag, wrapper, seal or imprinted message that is attached to a product or its package is called
maturity	this stage of the product life cycle where companies spend a great deal of time and money fighting off the competition
mixed bundling	the practice of packaging different groups of products together in one package (cable TV, Phone service, and Internet)
national brand	Monster Energy drinks are an example of which type of brand
package	the physical container or wrapping for a product
private brand	Kroger or Publix brand of canned foods are an example of this type of brand.
product item	Jennifer goes to Sports Authority where she knows she will find NIKE Clothing, equipment, and other NIKE products. If she purchases a single pair of NIKE shoes, this represents:
product lines	Dick's sporting goods sells shoes from the following brands: NIKE, New Balance, Reebok, and Keds. These different brands represent:
product mix	Walmart offers a variety of product categories: groceries pet supplies, clothing, furniture, tools and cosmetics. These product categories represent:
product modification	is an alteration or change of a company's existing products
protecting the product	New Television sets are often contained in boxes with Styrofoam and blisterpacks, what function of packaging are these packages concerned with?
safe use	Tylenol is concerned with making sure young children cannot open its bottles represents this function of packaging
trade characters	the Keebler Elves and Tony the Tiger are both examples of...

Created by: janice ritchey

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