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the consumer
| Question | Answer |
|---|---|
| consumer | individual who makes decision to buy goods and service |
| utility | good or service that give satisfaction |
| economic good | a product or good which commands a price, derives utility and is transferable |
| consumer behavior | limited income, act rationally, seek max utility and are subject to the law of diminishing utility |
| marginal utility | is the extra satisfaction from an extra unit of the good |
| the law of diminishing marginal utility | at a certain point where marginal utility will star to decline |
| equilibrium | is a condition where there is no tendency to change |
| equi-marginal utility princible | is the behavior of a consumer in a distribution their limited income among various goods and services |