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Economics
The Consumer
Term | Definition |
---|---|
Consumer | Is an individual who makes the decision on whether to buy goods or services. |
Utility | Is the amount of benefit or satisfaction derived from the consumption of a good or service. |
Economic Good | Is a product or service which commands a price, is transferable and derives utility. |
Characteristics Of An Economic Good | Price- must command a price Utility- must provide the consumer with some sort of satisfaction Transferable- Ownership/Benefit must be capable of beinjg given from one person to another. |
Marginal Utility (MU) | Is the addition to total utility (TU) brought about by the extra utility received caused by consumption of one extra unit of good |
Law Of Diminishing Marginal Utility | States that as more units of a good are consumed, a point will be reached where marginal (extra) utility eventually begins to decline |
Equilibrium | Is the condition where there is no tendency to change |
Equi-Marginal Utility Principle | Explains the behaviour of a consumer in distributing their limited income among various goods and services |