Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Advertising
Unit 8 quiz
| Question | Answer |
|---|---|
| During which stage of the new product development process is the product’s potential profit calculated? | business analysis |
| During which stage of the new product development process do companies usually apply for patents? | prototype development |
| During which stage of the new product development process might a focus group first be introduced? | screening and evaluation |
| What is not an example of an operational cost? | the cost of opening the business |
| The features of a product that make it different from other products on the market are collectively referred to as the product’s | point of difference |
| What helps companies manage the financial risks of introducing a new product to the marketplace? | market testing |
| The riskiest stage of the product life cycle is the | introduction stage |
| During which stage of a new product’s life cycle does a company face the least amount of competition? | introduction stage |
| During which stage of the product life cycle does a company typically expand its product mix? | growth stage |
| During which stage of the consumer adoption process do companies begin to focus on consumer education? | interest |
| Consumer education focuses heavily on a product’s | utility |
| When does the trial stage of the consumer adoption process begin? | when the consumer purchases the product |
| In a corporation, who is responsible for the screening and evaluation process? | the company’s team leaders and managers |
| A focus group is selected from | the company’s target market |
| What is the most important question a company must answer during new product development? | Will the product generate a profit? |
| A detailed description of a new product concept is called a | protocol |
| The various products a company offers consumers are collectively referred to as its | product mix |
| What is the final stage of new product development? | commercialization |
| Products that arrive at the decline stage of new product development are referred to as | fads |
| Popularity increases a product’s | life cycle |
| True/False: Many product concepts fail before completing the planning and development process. | True |
| True/False: The results of market testing are always reliable. | False |
| True/False: All products require an equal amount of consumer education. | False |
| True/False: Companies are likely to lose money during the introduction phase of a product’s life cycle. | True |
| True/False: The trial period of the consumer adoption process is more important for some products than for others. | False |
| True/False: A product concept can only graduate to the next phase of the process if it successfully completes the current stage. | True |
| True/False: The pros and cons of new product concepts are analyzed during the idea generation phase of new product development. | False |
| True/False: The challenges of promoting a new product are considered during the screening and evaluation stage of new product development. | True |
| True/False: Fads offer little practical utility to consumers. | True |
| True/False: The maturity stage of a new product’s life cycle begins when sales increase. | False |
Created by:
sarahkueny