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Advertising
Unit 6 quiz
| Question | Answer |
|---|---|
| A company that hires a famous athlete to model its line of exercise apparel is using what technique | celebrity endorsement |
| A product demonstration is a type of | logical appeal |
| What type of products would most likely be marketed using a logical appeal? | pain relief medication |
| Which organization enforce laws against false advertising? | the Federal Trade Commission |
| Companies that hold large amounts of inventory in storage will most likely see | profit loss |
| Wholesalers and retailers are referred to as | intermediaries |
| Ethos is the Greek word for | character |
| Advertisements that rely on facts and statistics to convince customers to use their product are using which type of appeal? | logical appeal |
| Logos is the Greek word for | logic |
| The understanding that keeping existing customers is less expensive than attracting new ones is at the heart of which marketing concept? | customer relationship management |
| Companies that sell their own products and use an intermediary are using a strategy called | dual distribution |
| A customer who buys a cup of coffee because they’re feeling sleepy during the workday has experienced what? | an internal stimulus |
| A customer who conducts online research to find out more about a product or brand is performing what? | an external information search |
| An attempt to gain a customer’s trust in an advertisement is referred to as | an ethical appeal |
| An attempt to encourage customers to associate a product or brand with a certain feeling is referred to as | an emotional appeal |
| Expert opinions are typically used in which type of appeal? | logical appeals |
| What helps companies manage inventory? | marketing channels |
| In marketing, persuasive strategies are referred to as | appeals |
| What can track a customer’s buying habits? | marketing information systems |
| What helps a company minimize waste? | inventory control |
| True/False: Applying persuasive rhetoric is a transferrable skill. | False |
| True/False: Marketers only use ads that appeal to positive emotions. | False |
| True/False: Customer relationship management is typically handled through a company’s marketing information system. | True |
| True/False: All companies need a marketing information system. | False |
| True/False: An information search can be formal or informal. | True |
| True/False: Celebrity endorsements are examples of ethical appeals. | True |
| True/False: Too much or too little inventory can have a negative impact on a company’s profit potential. | True |
| True/False: To be successful in the marketing industry, one must master each of the technical skills covered in this unit. | False |
| True/False: Successful marketing is a blend of creativity and technical skills. | True |
| True/False: Customers are likely to tell others about a product after they purchase it, whether or not they are satisfied with the purchase. | True |
Created by:
sarahkueny