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Basic Yearbook Terms

TermDefinition
All caps Copy set in capital letters (difficult to read in large amounts).
Bleed A picture that extends beyond the margin of the page, extending off the page.
Bridge An element used to connect areas separated by a grid of white space. Headlines and quote boxes are commonly used as bridges.
Byline Line at beginning of end of copy giving name of person who wrote it.
Caption Explanatory material that nit inky identifies the who, what, when, why, and how of a picture, but also tells something extra to amplify the message. May tell the reader what happened before or after the picture. Written in present tense.
Clip art Professionally designed art used as a part of the design.
Colophon A state em giving publishing credit and technical information
Copy The words written to tell a story//describe an event; to a printer, all written materials/ photos to be printed.
Copy block The layout space allocated for the written text, as distinguished from the space allocated for captions, titles or headlines or photos.
Copy editing The processing of proofreading copy and making necessary corrections and changes
Copyright The exclusive right for the creator or owner of original literary, artistic or photographic material to make, distribute and control copies and of that work for a specified number of years, as guaranteed by law.
Cropping Editing and marking a photograph to indicate to the printer the area to be included in the yearbook. Also the editing out of background, foreground and sides of a photograph that remove parts that distract from the center of interest.
Divider page A page or double page spread that separates different sections of the book
Dominance When an element or elements attract immediate reader attention. Usually achieved by making a photo or visual package two and one half to three times larger than any other element on the spread; also occurs with use of color, isolation and extreme cropping
Dots per inch DPI A measure of screen or printer resolution; the numb r of dots in a line one inch long.
Double page spread Facing pages with continued subject matter
Double page spread Facing pages with continued subject matter
Drop cap A large initial letter used to introduce copy, caption or headline
Element Copy, headline, art- anything to be put into a layout
Endsheet Heavy sheet of paper that attaches the book to its cover. There is an Endsheet in the front and back of the book
Eyeline To unite a spread, a horizontal line is established across the spread above or below the center mark to give movement to the readers eye. Should be broken by a photo element
Flat One side of a signature; 8 pages
Folio Page number, best located at the bottom of each page to the outside and parallel to the bottom of the page
Folio tab Line of type near the page number which identifies the section, chapter or text appearing on that page
Font The complete set of all letters, numerals, ligatures and punctuation marks of a type face.
Gutter the inner space between the two pages of a spread where the paper runs into the spine
Headline A line or large type used to tell the reader what is to follow, introducing the main point of interest of the copy
Infographic An artistic rendering of facts gathered from a poll or survey
Internal spacing The amount of space between elements on a spread
Ladder A chart representing the pages in a signature or a book, used for planning book sections, page content and color placement.
Layout A plan or drawing which shows size and position of all elements
Lead The opening paragraph of a story which sets the tone for the article giving it purpose and direction
Lead in The first words of a caption or story which draw attention to the copy and which are often set apart typographically for emphasis
Leading The space between lines of type
Primary headline The main headline of a spread which first captures the attention of the readers
Pull quote Words "pulled" from text and displayed as quotation
Rails Single vertical empty grids left on both sides of a featured story to draw the readers eyes to the story
Resolution The sharpness or clarity of an image
Secondary headline A smaller headline that supplements the primary headline I'm on the bus adding info or identification
Signature All the (16) pages printed on a single sheet of paper
Spread Two facing pages in a publication
Template A master page that maintains consistency within a design or section
Text wrap A column of text that flows around a photo, quote, graphic, or art
Theme A central idea or concept
Title page A page containing the title, year of publication, school name, location or student and staff population
Trapped white space An area of white space separating two one more photographs or copy blocks and giving the appearance if disunity to the layout page.
Created by: 827
 

 



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