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MKT 364
Test 2
| Question | Answer |
|---|---|
| The analysis tool that helps determine what products to develop, and by what strategy, by listing products in descending order of their individual dollar contribution to the firm is | Product by value analysis |
| A graphic technique for defining the relationship between customer desires and product/service is | House of quality |
| A manufacturing plant uses a computerized scanner to measure the inner diameters of the belts it produces to ensure they are within the specifications. This is referred to as | CAM |
| Products are more "environmentally friendly" when they are made | Using less energy |
| Which of the following is an example of an external product development strategy? | Alliances |
| The assembly line is a classic example of a repetitive proces | True |
| Which of the following industries is most likely to have low equipment utilization? | Restaurants |
| A product focused process is commonly used to produce | high volume, low variety products |
| One fundamental difference between a process chart and a flowchart is that: | the process chart is more like a table, while the flowchart is more like a schmatic diagram |
| Process A has fixed costs of $1000 and variable costs of $5 per unit. Process B has fixed costs of $500 and variable costs of $15 per unit. What is the crossover point between process A and process B? | 50 units |
| Christopher's Cranks uses a machine that can produce 100 cranks per hour. The firm operates 12 hours per day, five days per week. Due to regularly scheduled preventive maintenance, the firm expects the machine to be running during approximately 95% of the | 4845 |
| The ________ layout's main objective is to equalize the task time for each station. | Product oriented |
| Workspace can inspire informal and productive encounters if it balances what three physical and social aspects? | Proximity, privacy, permission |
| Ambient conditions; spatial layout and functionality; and signs, symbols, and artifacts are all: | elements of servicescapes |
| Retail layouts are based on the notion that | maximizing customer exposure rate maximizes sales and profit |
| Cross-docking processes items as they are received, rather than placing them in storage. | True |
| Which of the following is NOT one of the factors complicating the techniques for addressing the fixed-position layout? | Takt times at workstations are dynamic |
| Basic break even analysis typically assumes that | variable cost and revenues increase in direct proportion to the volume of production |
| geographic information systems can assist the location decision by | combining geography with demographic analysis |
| one reason for a firm locating near its competitors is the presence of major resources | true |
| Which of the following is usually NOT one of the top considerations in choosing a country for a facility location? | zoning regulations |
| Intangible costs include which of the following? | quality of prospective employees, education, availability of public transportation |
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