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Midterm
Sociology chapter 6
| Question | Answer |
|---|---|
| Social Capital | The collective benefit of social networks, which are built on reciprocal trust. |
| Narcotizing Dysfunction | The phenomenon in which the media provide such massive amount coverage that the audience becomes numb and fails to act on the information, regardless of how compelling the issue. |
| Gatekeeping | The process by which a relatively small number of people in the median industry control what material reaches an audience. |
| Cultural convergence | The follow of content across multiple media, and the accompanying migration of media audiences. |
| Hyperconsumerism | The practice of buying more than we need or want, and often more than we can afford. |
| Visual Sociology | The use of photography, films, and video to study society. |
| Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences? | Mass media |
| Which sociological perspective would likely contend that the role of the mass media is to provide socialization, enforce social norms through public events, and create social stability and cohesion through collective experiences? | Funtionalist perspective |
| Which of the following would be an example of cyberbullying? | All of these answers are correct |
| Which of the following would the functionalist perspective most likely view as creating the greatest collective experience? | The terrorists attacks of September 11, 2001 |
| The function of media advertising is to support the economy, provide information about products, and underwrite media costs associated with | Promotion of consumption |
| Which sociological perspective(s) would be most likely to emphasize that the mass media exacerbate many divisions in our society, including those based on gender, race, ethnicity, and social class? | conflict and feminist perspectives |
| Which sociological perspective would be most likely to focus on gatekeeping as a process that reflects a desire to maximize profits by those with power and authority? | Interactionalist perspective |
| The term media monitoring is used most often to refer to | interest groups' monitoring of content. |