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Marketing
Marketing definitions
| Term | Definition |
|---|---|
| to launch | introduction of a new product in the market |
| cash cow | extremely profitable business, product – generates maximum revenue |
| line | related products, products in the same category/range (beauty products) |
| Marketing blitz | fast/aggressive publicity campaign |
| Hype | excessive publicity |
| Cutting Edge | refers to technology, advanced technology |
| Hook | enticement – keeping my customers interested |
| sky rocket | moving upwards, increasing very fast/rapidly |
| Demographics | type of customers |
| Tie up | mutually beneficial promotion |
| Stuffers | printed advertisements |
| Rebate | discounts on products |
| Elite | our most frequent, preferred customers |
| Internet Marketing/Online Marketing | websites or advertisement on websites |
| Internet marketing components | setting up a website consists text, images etc |
| websites | equivalent to brochures |
| Search Engine Marketing | marketing via search engines – through SEO, pay-per-click ads (PPC), pay for inclusion listings similar to offline yellow pages ads |
| E-Mail-Marekting | info on products, newsletters, mass mailing, online equivalent to direct mail marketing |
| Banner advertising | banners for a fee – like traditional ads in newspapers and magazines |
| Online press releases | online wire service |
| Blog marketing | expressing opinions etc |
| Article marketing | related to your business on online article sites – links! |
| Social Media Marketing | twitter, linkin, facebook digg |